Author: support@studiogrow.co

The Art of the Turnaround

I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it.

Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their first studio to two thriving locations – and steady paychecks!  

Tips from the trenches:

  • Frame your foundation: create a plan, run the numbers and learn business basics
  • Embrace sweat and tears: work hard and long, expect obstacles and stay focused
  • Delegate more: lose your superhero complex to avoid burnout and allow for growth
  • Make lemonade from lemons: approach challenges as opportunities to become better
  • Seek a sounding board: bounce ideas and issues off a business partner or coach

Going from teaching 8 classes a day to leading a well-oiled machine that doesn’t run your life is a process. Tune in to this success story in Episode 631. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Navigating Uncertainty with a Positive Mindset

Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!).

We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift your perspective to best manage your business.  

Essential to the evolution:

  • Fire the control freak: surrender this unrealistic, constant source of stress 
  • Embody self-awareness: understand your core values, triggers and fears
  • Lose negative self-talk: ditch “I can’t,” “I’m not good enough” and “what’s wrong with me?”
  • Reverse your thinking: view challenges and disruptions as opportunities
  • Consult your compass: set goals to guide your decisions and focus your efforts 

In an uncertain world, keep in mind that you always have a choice when it comes to your thoughts and emotions. Explore more in Episode 630. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

What’s My ROI on Meta Ads?

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?

Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. 

Some must-know info:

  • Build your foundation: layer your warm-up, conversion and retargeting campaigns
  • Know your numbers: cost per result, cost per mil, click-through rate, conversion rate
  • Target 10%: aim to hit this conversion benchmark to keep sales humming 
  • Go after ghosters: they’re likely your later purchasers and quiet ambassadors
  • Spend strategically: watch month-over-month, quarterly and year-over-year trends

Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Selling Your Studio

Whether you want to or not, you’ll have to exit your business at some point. And you deserve to get paid when you sell.

Words of wisdom from Mitch McGinley, founder and president of Boutique Fitness Broker, as he gets practical with Coach Peter in Episode 628, Selling Your Studio. Even if a sale isn’t on your radar now, it’s never too soon to lay the groundwork for this exit strategy. 

A peek at the process:

  • Know your worth: valuation is a function of profit and what someone’s willing to pay 
  • Extricate yourself: a business that relies solely on the owner is very tough to sell
  • Plant seeds: invite managers, lead teachers and clients to consider buying the business
  • Sit tight: practice patience, because it usually takes 8-9 months to sell your studio
  • Enlist expertise: partner with experts to close the best deal

Plus, grab intel on landlords, attorneys and private equity investors. Accelerate your sales smarts in Episode 628 and with Mitch McGinley at Boutique Fitness Broker. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/