Episode 10: 5 Launch Lessons {and 2 major mistakes} from a $294,000 Launch
Since November 2015, we’ve done 4 launches. Two were for my business and 2 were from my one and only launching client.
And all 4 launches brought in around $800,000.
I don’t say that to brag. I say it to show we had some major skin in the game and were playing in the big leagues.
Launches, to me, are like a giant science experiment.
I create a hypothesis about how I think a launch will work.
I strategically plan goals, milestones, contingency plans, etc…
And then, the experiment begins.
A pinch of promotion, a dash of buzz-worthy marketing, and a smashing success of a product and BAM! You have the evidence of a successful launch.
But in between all of the variables, there’s 3 categories of lessons:
- What worked really well
- What didn’t work at all
- What we could be improved on
The majority of lessons fall into that last category with what can be improved.
I’m going to break down the most recent launch I did for my launching client. You won’t want to miss out on the lessons we learned along the way –
Listen in on Episode 10 and you’ll learn
- The Power of a Challenge
- {Mistake} A large challenge can have a force of it’s own quickly
- Copy, Copy, Copy {and split test to kingdom come}: In this launch I was the chief copywriter, which is something I LOVE to do.
- Course Pricing: Price for results. Plain and simple.
- Your Team Matters
- Your tech matters.
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With grit + gratitude,
Lisé
