The
Podcast

Podcast Episode 35: 5 Steps to Add 1K A Month to Your Bottom Line

The Business of Boutique Fitness

035: 5 Steps to Add 1K A Month To Your Bottomline

The Business of Boutique Fitness         The Business of Boutique Fitness        
035: 5 Steps to Add 1K A Month To Your Bottomline           035: 5 Steps to Add 1K A Month To Your Bottomline          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    You may have read this headline and thought, “Lisa, I need big wins. $1,000 a month is not that much.”

    But I’m going to challenge you to think differently on this one. You aren’t the first person to tell me that.

    Answer this: what could you do with $1,000 extra dollars a month? {That’s $12,000 a year for the quick math.)

    That could be 4 trips to Disneyworld for your family. Or maybe your mortgage paid for the year. Or money in a SEP fund or 401k to create more wealth.

    Whatever that is for you, it could truly change your money situation.

    So I went back into my business journals {who else loves Moleskins?} and looked for what I was able to do to jumpstart that $1,000 a month when I was starting out.

    At first, I went into corporations as a freelancer doing stuff like graphic design and front-end web development. That’s right, I was a freelancer.

    What’s funny about this is, my skill set wasn’t necessarily graphic design and website development. My strength was seeing the user flow of websites and being able to design according to that.

    Before you go any further, take out a sheet of paper and jot down any

    I’m going to challenge you to jot down what your strengths are. Just sit down with a cup of tea or your drink of choice and just write.

    Once you’ve done that, narrow the list down to the top 10. Once you do that, place a value next to every idea. Don’t just think of the value, think of what the service actually is worth for someone emotionally, physically and psychologically?

    The first step in getting that $1,000 a month is understanding which route you’re going to take. Freelancing is just my personal journey and suggestion.

    Listen into Episode 035 to learn the 4 other steps I took as well as

    • How to list your strengths and add value to them
    • How to determine your average client monthly value
    • Learn about psychological impulses and value
    • What are psychological triggers?
    • Why your smallest package should be the most expensive
    • Why do businesses exchange financial rewards or discounts for commitment?
    • What is the most important element to stellar pricing?
    • How to poll your clients with a survey and the four best questions to ask
    • Why promotions need to be short term

    Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

    With grit + gratitude,

    Xo Lisé

    Recommended Episodes

    • The Big Picture with Lise Kuecker and Rob Beale of Third Space

      Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

      Listen Now

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now