Podcast Episode 44: If You’re Not Speaking To These Four Personality Types, You Haven’t Maximized Your Marketing

I recently spent 19 days traveling away from my husband, my son, my bed – it truly took a ton of energy out of me. I love to travel, but I was completely drained.

During my travels, I stopped in Austin for a 3.5 day retreat with Ryan Levesque of the Ask Method. I just couldn’t wait to tell you all about his methodology of speaking to 4 personality types.

It may not be totally new information for you, but none the less important.

Here are the 4 types of buyers:

  • Spontaneous Buyer
  • Methodical Buyer
  • Humanistic Buyer
  • Competitive Buyer

And these buyers are going to purchase in this order, which means your marketing just got a whole lot simpler.

You’re going to be able to issue individual ads or emails that speak to each of these segments of your market. By the time your launch is over, everyone has heard what they needed to in order to make a compelling decision or reason for them to actually purchase.

Each of these buyers have certain times of the day they read their messages, how many emails they WANT to get from you, the language you should use, etc…

And I get really specific about it all during this podcast.

Listen into Episode 044 and you’ll learn

  • The four different personality types to market to, and their unique buying characteristics
  • How knowing who you’re selling too will make your marketing so much easier
  • Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out
  • How do you “seed the experience” to get spontaneous buyers excited?
  • Methodical buyers will go to any length to ensure due diligence when buying
  • What professions tend to attract methodical people?
  • The two things needed to make sure of if you’re doing a one-day sale
  • Humanistic types are swayed by the story
  • Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories
  • The most important thing you can do with a competitive buyer who is a “deadline dancer”

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

X0 Lisé

Recommended Episodes

  • Studio Surge – Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

    Y’all, Imagine, just for a moment, standing in the heart of not one, not two, but…thirteen buzzing studios. Okay, perhaps it's just me and my wild daydreams, but seriously, can you imagine? Queue the drumroll because in EPISODE 577, we’re getting cozy with the dynamic power couple, Beth and Brent Potter, who’ve done just that.…

    Listen Now

  • A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia

    Y’all, Have you ever found yourself mid-Pilates stretch, letting your mind wander off to Australia's sun-drenched coasts? Just me? Oops! Well, whether you've dreamt of it or not, Australia's got some Pilates magic brewing, and I just had to dig deep into it!  So, in the latest EPISODE 576, I got all chatty with the…

    Listen Now

  • Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

    Y’all, Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE…

    Listen Now

  • From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 4 Studio Acquisition and New Role As Director of People for FitLab

    Y’all, Ever been curled up on your favorite couch, sipping some tea (or, hey, maybe that cheeky glass of wine), and had a little “aha” moment about your clients?  Like, why does Sarah come rain or shine, while Mike seems to drift in and out like a summer breeze? Well, guess what? In our latest…

    Listen Now