Podcast Episode 105: Meet Johdi Woodford, a Swiss Fitness Studio Owner who Quadrupled her Monthly Revenue in less than four weeks thanks to this simple Facebook Ad promotion.

You’re going to fall in love with Johdi Woodford immediately as her story is total happenstance.

She was an avid runner who injured her quad. Her doctor told her very abruptly to stop running, lose some weight, and do Pilates. Not what she wanted to hear.

She didn’t even know what Pilates was before and had no interest outside of drinking cider and running.

She left with a prescription of 10 sessions of Pilates. And while Pilates was boring at first, she was able to start jogging after 6 sessions. She was officially hooked after that.

Ten years after that prescription, she started training to become a Pilates trainer.

But then tragedy hit while she was pregnant with her second daughter. Three weeks before she was due, Johdi went to the hospital for what she thought were contractions.

Unfortunately she lost her baby and had to still give birth.

When she came out of the other side of that, she realized she had to stop dabbling in Pilates and taught a few languages at an university.

But of course, that’s not the end of her story.

So listen into Episode 105 and you’ll learn:

  • How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed
  • What services set hers apart from other Pilates centers
  • How Johdi ended up with four times the clients in just one month
  • How she is able to incorporate flexibility for her children into her work schedule
  • Johdi’s plan to serve people with severe movement disabilities
  • Why she feels her “Crash and Learn” is still yet to come
  • Why you NEED to invest in a good coach!


To learn when our next free live training on The 7 Lessons I Learned Creating 7-Figure Studios goes live, text ‘Waitlist’ to 44222 or head to

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

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