The
Podcast

Podcast Episode 105: Meet Johdi Woodford, a Swiss Fitness Studio Owner who Quadrupled her Monthly Revenue in less than four weeks thanks to this simple Facebook Ad promotion.

You’re going to fall in love with Johdi Woodford immediately as her story is total happenstance.

She was an avid runner who injured her quad. Her doctor told her very abruptly to stop running, lose some weight, and do Pilates. Not what she wanted to hear.

She didn’t even know what Pilates was before and had no interest outside of drinking cider and running.

She left with a prescription of 10 sessions of Pilates. And while Pilates was boring at first, she was able to start jogging after 6 sessions. She was officially hooked after that.

Ten years after that prescription, she started training to become a Pilates trainer.

But then tragedy hit while she was pregnant with her second daughter. Three weeks before she was due, Johdi went to the hospital for what she thought were contractions.

Unfortunately she lost her baby and had to still give birth.

When she came out of the other side of that, she realized she had to stop dabbling in Pilates and taught a few languages at an university.

But of course, that’s not the end of her story.

So listen into Episode 105 and you’ll learn:

  • How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed
  • What services set hers apart from other Pilates centers
  • How Johdi ended up with four times the clients in just one month
  • How she is able to incorporate flexibility for her children into her work schedule
  • Johdi’s plan to serve people with severe movement disabilities
  • Why she feels her “Crash and Learn” is still yet to come
  • Why you NEED to invest in a good coach!

LINKS:

To learn when our next free live training on The 7 Lessons I Learned Creating 7-Figure Studios goes live, text ‘Waitlist’ to 44222 or head to www.theclientcure.net

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Xo Lisé

Recommended Episodes

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now

  • Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio

    Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.  Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the…

    Listen Now

  • From Planning to Build-out: Financing Your Studio the Right Way

    Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

    Listen Now