The
Podcast

Podcast Episode 111: The Social Media Marketing Strategy That’s Poised To Be a Million Dollar Home Run

The Business of Boutique Fitness

111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run

The Business of Boutique Fitness         The Business of Boutique Fitness        
111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run           111: The Facebook Strategy That's Poised To Be a Million Dollar Home Run          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    I’ve been really lucky to spend time perfecting what our social media strategy should look like.

    Within those years, I really treated my experiences like a testing pot. I wanted to see what would drive people to really engage with my business.

    When you’re able to test things as much as I have, it really gives you an arsenal of strategies.

    There’s no such thing as 1 strategy you should be using over the course of the year. It doesn’t mean it has to be complex.

    Think of your marketing plan 1 offering at a time.

    Baby steps…

    So the big question becomes, based on all of these years of experience, what is going to work in 2017?

    Well, I was recently inspired by 3 of our clients who have been applying our cool strategies and seeing upwards of a 45% increase in leads coming in.

    When it come to any type of marketing, there are really 2 types –

    • Short Term
    • Long Term

    You’re going to want to listen to Episode 111 and learn:

    • How I took my ad spend down to only 10% of what it was previously
    • What are the two different types of marketing that your business has to have
    • Why we buy into companies when we know that they stand for
    • What are the major differences between short and long-term marketing?

    LINKS:

    www.ted.com/speakers/simon_sinek

    Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

    With grit + gratitude,

    Xo Lisé

    Recommended Episodes

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now

    • Building Your Mission, Vision & Core Values

      Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

      Listen Now