I’ve been really lucky to spend time perfecting what our social media strategy should look like.
Within those years, I really treated my experiences like a testing pot. I wanted to see what would drive people to really engage with my business.
When you’re able to test things as much as I have, it really gives you an arsenal of strategies.
There’s no such thing as 1 strategy you should be using over the course of the year. It doesn’t mean it has to be complex.
Think of your marketing plan 1 offering at a time.
Baby steps…
So the big question becomes, based on all of these years of experience, what is going to work in 2017?
Well, I was recently inspired by 3 of our clients who have been applying our cool strategies and seeing upwards of a 45% increase in leads coming in.
When it come to any type of marketing, there are really 2 types –
- Short Term
- Long Term
You’re going to want to listen to Episode 111 and learn:
- How I took my ad spend down to only 10% of what it was previously
- What are the two different types of marketing that your business has to have
- Why we buy into companies when we know that they stand for
- What are the major differences between short and long-term marketing?
LINKS:
www.ted.com/speakers/simon_sinek
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With grit + gratitude,
Xo Lisé
