The
Podcast

Podcast Episode 123: Systems Saved Me- How to Avoid Wasting Tens of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month}

With social media, there is no middle ground.

You fall into one of two camps:

1.You either see social media as a creative extraordinary thing that you love being a part of

or…

2. You dread every minute that you spend on it

Whatever camp you fall in, you’re always worrying about a few things: making your images really pretty, what the heck to say, and mostly, how do I fit all of this in a reasonable amount of time?

There are friends of mine who have truly built their business on social media, but for most of us, we really can’t just spend all day on Instagram.

We just want to know how we can do social media WITHOUT it taking over your life?

That’s where Jordan comes in.

She has this down to quite a science so you don’t have to keep your phone attached to your hip.

Can we get a hallelujah?

So in Episode 123, you’ll learn:

  • What is a social media editorial calendar
  • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
  • Why you don’t always have to be creating brand new content
  • What context switching is and how it serves your productivity in a better way
  • Why people will invest in you if you invest in them first
  • The difference between creating images and curating images, and how each are used

LINKS:
Social Media Editorial Calendar

With grit + gratitude,
Lisé

Recommended Episodes

  • 5 Profit Leaks Killing Your Fitness Studio

    Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth. In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Emma Barry

    Although running your studio may feel all-consuming (I get it!), don’t neglect to keep an eye on how the fast-evolving fitness industry landscape ultimately can impact your day-to-day. Get food for thought on the global trends reshaping the sector in Episode 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry, CEO &

    Listen Now

  • How to Grow a Boutique Fitness Studio Without Burning Out

    You didn’t open your studio to feel trapped. But are you driving yourself into the ground anyway? If everything depends entirely on you, all the time, your studio can’t scale—or even survive.  Burnout shouldn’t be a given. Get a better plan from Caroline Plambeck and Connor McGarry in Episode 724: How to Grow Your Boutique

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski

    Y’all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio’s operations, contracts and long-term viability—and typically feel out of your control.  Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026:

    Listen Now