The
Podcast

Podcast Episode 123: Systems Saved Me- How to Avoid Wasting Tens of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month}

The Business of Boutique Fitness

123: Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]

The Business of Boutique Fitness         The Business of Boutique Fitness        
123: Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]           123: Avoid Wasting Ten's of Thousands of Dollars on Inefficient Marketing {and get all your social media covered in less than 3 hours a month]          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    With social media, there is no middle ground.

    You fall into one of two camps:

    1.You either see social media as a creative extraordinary thing that you love being a part of

    or…

    2. You dread every minute that you spend on it

    Whatever camp you fall in, you’re always worrying about a few things: making your images really pretty, what the heck to say, and mostly, how do I fit all of this in a reasonable amount of time?

    There are friends of mine who have truly built their business on social media, but for most of us, we really can’t just spend all day on Instagram.

    We just want to know how we can do social media WITHOUT it taking over your life?

    That’s where Jordan comes in.

    She has this down to quite a science so you don’t have to keep your phone attached to your hip.

    Can we get a hallelujah?

    So in Episode 123, you’ll learn:

    • What is a social media editorial calendar
    • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts
    • Why you don’t always have to be creating brand new content
    • What context switching is and how it serves your productivity in a better way
    • Why people will invest in you if you invest in them first
    • The difference between creating images and curating images, and how each are used

    LINKS:
    Social Media Editorial Calendar

    With grit + gratitude,
    Lisé

    Recommended Episodes

    • Everything You've Been Too Embarrassed to Ask Your Accountant

      I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

      Listen Now

    • Building Your Mission, Vision & Core Values

      Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

      Listen Now

    • The State of the Yoga Industry

      Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

      Listen Now

    • Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio

      Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.  Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the…

      Listen Now