The
Podcast

Podcast Episode 145: You Can’t Ask For The Sale Until You’ve Earned The Right. Here’s How to Receive Permission.

The Business of Boutique Fitness

145: You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission.

The Business of Boutique Fitness         The Business of Boutique Fitness        
145: You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission.           145: You Can't Ask For The Sale Until You've Earned The Right. Here's How to Receive Permission.          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    What do most people do?

    They post a package on their website and expect people to commit… maybe it’s to one month, three months, maybe it’s even to a year and they wonder why only 10% of their clients say yes to this.

    Automation is king and client is secondary.

    1. Build a Relationship:
      1. Forgetting that there is a sale on the backend.
      2. Move into mode of someone who genuinely wants whats best for them
      3. Intentional Intake: What is an intake process? Pulling back the barriers of the prospect and finding out why they are actually there.
      4. Honesty is the utmost value here.
    2. Build the trust:
      1. What’s a realistic expectation?
      2. You as the expert need to come out and shine and the most realistic way to achieve those goals.
      3. Not going to buy if you don’t trust them. Earning the right comes here.
    3. Build the value.
      1. Value is not monetary, it’s the value results are truly worth to the client, but oftentimes, that’s not the perspective they come in with.
      2. As an owner or manager, you may know what you can provide, but as a new client, they have no clue. So, this is the time for them to not be shy about their knowledge and their expertise. This is the time for passion to separate them the competition. Confidence in yourself and instructors.
    1.  Build the long term results with the client: Whatever it is that you are promising them or providing them, then the actions have to continue.

    In this episode you’ll learn:

    • What does asking for permission mean and why is it important?
    • Why we could be giving away too much info…
    • Why building the relationship is the most important (and number one step) in sales
    • Why you shouldn’t consider yourself a “sales person”!
    • The importance of the intake process
    • Ways to establish trust with prospective clients and show your value

    With grit + gratitude,

    Lisé

    Recommended Episodes

    • The Big Picture with Lise Kuecker and Rob Beale of Third Space

      Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

      Listen Now

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now