The
Podcast

Podcast Episode 148: Meet Annie Trotta, Owner of Surya Yoga, and Hear How She Took Her Studio From Crickets to Doubled Revenue With a Go-To Marketing Plan

When Annie opened the doors to her studio, Surya Yoga, she did it the way many studio owners do…

Without a single student, not a single Facebook ad, and with a website barely up and running.

Now I don’t knock starting small and scrappy, but Annie eventually realized this approach didn’t make for sustainable success.

After nearly two years of scrambling and not being able to pay herself reliably, she knew something had to give. And she needed help… and fast.

And here’s what I love about Annie…

She’s a DOER.

No, she’s not a marketing person, and she freely admits she doesn’t love it, and heck, doesn’t really get it either.

But she kept the faith, followed the steps, and did exactly what we said to do through The Client Cure program.

Now she’s doubled her revenue in one of the notoriously “slow” months of the year. Along with some other significant markers of success…

She’s also packing her studio with participants, successfully converting all of her previous pass buyers into annual members, and fulfilling her true mission…

Providing a home for wholeness in her community… a place that before her opening didn’t have a yoga studio.

Annie is the embodiment of small changes paving the way to massive impact. I dare you not to be inspired!

Listen in as Annie and I chat about:

  • Annie’s biggest struggles in the first two years of opening her business…
  • How her marketing has evolved since she first started
  • How she’s doubled her revenue in a month that is known for being “slow”!
  • The transition from a class-based model to a 12-month membership model
  • Why revisiting her introduction package changed the way Annie does business
  • There’s freedom to be gained when your business is in a place where you can take a step back when needed!

With grit + gratitude,

Lisé

Recommended Episodes

  • Emerging Trends & Innovations in Fitness

    For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

    Listen Now

  • Everything You've Been Too Embarrassed to Ask Your Accountant

    I’m pretty sure that most (all?) of us didn’t open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that’s part of owning a business. Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your…

    Listen Now

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now