The
Podcast

Podcast Episode 150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing

Everyone loves a good comeback story.

Seeing a lovable character rise from the ashes, and not just meet their goal, but utterly smash it.

Except in the story of Max Fitness, there are two comeback kids…

What I love most about Marissa and Angela’s story (besides the comeback, but you’ll hear about that in a sec) is their truly organic beginning.

Born out of friendship, a vision of something bigger and a strong community of moms backing them, founding Max Fitness was a no-brainer.

But, as time went on, and Marissa and Angela tried to cast their net wider, more people started to slip through the cracks and sales began to slide.

Before they knew it, talks of shutting down and closing their doors were on the table. But not without one last ditch effort…

They got back to their roots of catering specifically to their niche market of moms.

Then they got to work taking what they learned with The Client Cure and hit the ground running.

Some might call it marketing magic, I call it a strong marketing method.

And that method results in Marissa and Angela selling out their intensive 28-day challenge program… not once, but twice.

With still so much demand that they now have a waitlist for when their next challenge opens.

Listen to how they did it and their biggest lessons learned on their journey from almost closing up shop to thriving.

If you've been considering closing your studio’s doors, you don't want to miss this episode.

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building
  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare – even though it wasn’t the easy solution!

With grit + gratitude,

Lisé

Recommended Episodes

  • Knowing your Competition with Coach Heather Plum

    Yall, Guess what?  In the world of boutique fitness…your competition isn’t the villain in your success story.  They could be the hero!  Let me explain. In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential.  Here’s the juicy details: So, what’s the bottom line? Your competition is a…

    Listen Now

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now