Podcast Episode 150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing - Studio Grow

Podcast Episode 150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing

Everyone loves a good comeback story. Seeing a lovable character rise from the ashes, and not just meet their goal, but utterly smash it. Except in the story of Max Fitness, there are two comeback kids… What I love most about Marissa and Angela’s story (besides the comeback, but you’ll hear about that in a […]

September 19, 2020

READY AIM EMPIRE : Podcast Episode 150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing

Everyone loves a good comeback story.

Seeing a lovable character rise from the ashes, and not just meet their goal, but utterly smash it.

Except in the story of Max Fitness, there are two comeback kids…

What I love most about Marissa and Angela’s story (besides the comeback, but you’ll hear about that in a sec) is their truly organic beginning.

Born out of friendship, a vision of something bigger and a strong community of moms backing them, founding Max Fitness was a no-brainer.

But, as time went on, and Marissa and Angela tried to cast their net wider, more people started to slip through the cracks and sales began to slide.

Before they knew it, talks of shutting down and closing their doors were on the table. But not without one last ditch effort…

They got back to their roots of catering specifically to their niche market of moms.

Then they got to work taking what they learned with The Client Cure and hit the ground running.

Some might call it marketing magic, I call it a strong marketing method.

And that method results in Marissa and Angela selling out their intensive 28-day challenge program… not once, but twice.

With still so much demand that they now have a waitlist for when their next challenge opens.

Listen to how they did it and their biggest lessons learned on their journey from almost closing up shop to thriving.

If you’ve been considering closing your studio’s doors, you don’t want to miss this episode.

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building
  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare – even though it wasn’t the easy solution!

With grit + gratitude,

Lisé

If you liked this episode...

then you'll love these too!
Ebony Smith and Making Yoga Accessible (Part 1)

When I brought up Ebony Smith (founder of Yoga N Da Hood) to my colleagues and friends, I was met with unbridled excitement.  Y’all, I’m not kidding, everyone in my team who had taken classes from her had nothing but fantastic things to say.  And it when I finally (virtually!) met her, it wasn’t hard […]

Pivot Like Peloton : 8 Pivots You Can Use for Your Studio

Y’all, Peloton is now a household name.  They’ve managed to find a steadfast place in people’s homes.  And their reign shows no signs of slowing down.  But, things didn’t always look so great for the brand.  In fact, if you’re an avid follower of industry news, you might remember how Peloton hit rock bottom at […]

Jared Kaplan and the Future of Boutique Fitness (Part 2)

In our last episode with the brilliant Jared Kaplan, founder and owner of NYC’s Studio 26, we spoke about the rise of the Independent Contractor and why it’s so important to take care of and nourish the backbones of our industry.  Today, Jared and I are going broader.  And we’re discussing the importance of self-care […]

Jared Kaplan and the Rise of the Independent Contractor (Part 1)

Independent Contractors are the backbone of our industry.  Y’all, it’s the truth.  It’s not uncommon for us at Studio Grow to dig up stats showing that a star trainer was responsible for over 50% of a studio’s revenue.  And often, they never reap the rewards for their work.  Well, Jared Kaplan, founder and owner of […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close