The
Podcast

Podcast Episode 150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing

The Business of Boutique Fitness

150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing

The Business of Boutique Fitness         The Business of Boutique Fitness        
150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing           150: Meet Marissa DiNucci and Angela Kraber, Co-Owners of Max Fitness, On How They Took Their Studio From the Verge of Closing to Selling Out Programs Through Niche Marketing          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Everyone loves a good comeback story.

    Seeing a lovable character rise from the ashes, and not just meet their goal, but utterly smash it.

    Except in the story of Max Fitness, there are two comeback kids…

    What I love most about Marissa and Angela’s story (besides the comeback, but you’ll hear about that in a sec) is their truly organic beginning.

    Born out of friendship, a vision of something bigger and a strong community of moms backing them, founding Max Fitness was a no-brainer.

    But, as time went on, and Marissa and Angela tried to cast their net wider, more people started to slip through the cracks and sales began to slide.

    Before they knew it, talks of shutting down and closing their doors were on the table. But not without one last ditch effort…

    They got back to their roots of catering specifically to their niche market of moms.

    Then they got to work taking what they learned with The Client Cure and hit the ground running.

    Some might call it marketing magic, I call it a strong marketing method.

    And that method results in Marissa and Angela selling out their intensive 28-day challenge program… not once, but twice.

    With still so much demand that they now have a waitlist for when their next challenge opens.

    Listen to how they did it and their biggest lessons learned on their journey from almost closing up shop to thriving.

    If you've been considering closing your studio’s doors, you don't want to miss this episode.

    In this episode you’ll learn:

    • Why you need to build your business before you start your business
    • The importance of true connection and relationship building
    • How Marissa and Angela knew exactly what their niche would be
    • How they offered clients childcare – even though it wasn’t the easy solution!

    With grit + gratitude,

    Lisé

    Recommended Episodes

    • From Planning to Build-out: Financing Your Studio the Right Way

      Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

      Listen Now

    • The Mindset of Financing: How to Fund Your Studio's Growth

      I get it – funding and financing can be daunting when starting or expanding your studio. In this 3-part podcast series, we’ll uncover some of the mystery to boost your comfort level.   Coach Caroline Plambeck and Coach Alex Lavelle start with the foundation in Episode 652: The Mindset of Financing: How to Fund Your Studio's…

      Listen Now

    • Difficult Dialogues in Boutique Fitness, Part 2

      A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.    But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2.  Ultimately, strive for productive conversations that strengthen your…

      Listen Now

    • Building a Strong Foundation: Key Strategies for Studio Success

      Y’all, I know that scaling your business seems kinda like a pipedream when you’re eyeballs-deep in teaching classes, whipping up marketing, running payroll and washing towels.  But pause for just a moment to learn how to lay the groundwork with Coach Caroline Plambeck and guest Vince Gabriele, a gym owner, author and business coach, in…

      Listen Now