The
Podcast

Podcast Episode 153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads

The Business of Boutique Fitness

153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads

The Business of Boutique Fitness         The Business of Boutique Fitness        
153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads           153: The 3 Things You Must Get Right Before You Spend a Dollar on Facebook Ads          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Somewhere along the way, someone {and I’m likely guessing it’s the marketing department of Google or Facebook} told us all what we needed to get right was one little ad and every problem was solved…

    New clients would flood in the door…

    Revenue would increase…

    And, all would be well in our studio’s world.

    But, if you’ve ever run a Facebook, Google, or Instagram ad, you likely know this rosy picture isn’t always like reality and…

    In actuality, the most important part of making digital marketing work, is everything BUT the digital marketing.

    Today, Nikki Bigler, our Digital Marketing Director, and I, are deep diving into the three things that will lead to successful ads {or can tank your campaigns faster than you can say, “spend my money”}…

    In Today’s Episode You’ll Learn:

    • What essential things will need to be incorporated into your marketing in order for it to be effective
    • The difference between marketing to warm traffic versus cold traffic
    • If your service is too inexpensive can that lead to the wrong client walking through your door?
    • What should be involved in an introductory package
    • Why you should be testing your Facebook ads (and how to do it the right way)!
    • What elements you should have in the copy of your ad and your landing page
    • Why it’s important to make new members feel comfortable
    • There are many different types of buyers…

    With grit + gratitude,

    Lisé

    Recommended Episodes

    • The Big Picture with Lise Kuecker and Rob Beale of Third Space

      Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

      Listen Now

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now