The Business of Boutique Fitness
161: These are your 3 BIGGEST competitors {and this is exactly what you need to do to stand your ground against them}
You have competition.
This is likely not shocking {or if it is, you and I need to have a little chat}.
But, who your real competition is, likely looks far different than the devilish client stealers down the street you’ve been staring daggers.
In fact, as we began surveying hundreds of our studio owner’s clients over the last year, I was personally in for the shock of my life. The real competition, well, it was nothing like what I’d bet on.
So without further adieu, let’s take a look at the three biggest competitors you likely have {and thank all those clients for spilling the beans so we could actually create some major systems to combat them}.
- An early experience in business I had that put a fear of competition in my mind
- How we became “competition killers!”
- Ways you can differentiate your business from the online competition
- The role accountability and community will play in the decision-making process of your customers
- The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing!
- How to overcome price objections and which clients to focus on
- The one metric that you need to start tracking now
LINKS:
“Here's what it takes to be a ClassPass superuser”
With grit + gratitude,
Lisé
