The Business of Boutique Fitness
170: Meet Olivia Allnutt, Who Is Taking a Healing Brand Global and Changing the Face of Stretching
Creating a groundswell of attention and propelling enough momentum behind an idea to turn it into a true “movement” is no easy feat.
Organizations, causes, and the like attempt to do it all the time and often fall short.
Some achieve it on a local scale, others nationally…
Neither case is easy.
With factors like the viability of the market, the current consumer environment, and psychology of the crowd all at play, there's a particular element of making a movement where it's almost as if the stars need to align. And that doesn’t even factor in messaging and grassroots and digital marketing, which obviously play a pivotal in how far and fast a movement spreads.
So, when I see a movement modality or paradigm gaining “movement level status,” you better believe my interest is piqued. Add on top of that this movement is gaining momentum on a global scale, and well, I just have to experience it for myself…
Such is the case with Stretch Therapy, a movement modality that’s redefining the art of stretching around the globe and one of the most formative bodywork modalities that I’ve done in my life.
I had the pleasure of taking a Stretch Therapy workshop about seven years ago, and to call it life-changing would be an understatement.
In today’s episode of Ready. Aim. Empire. I’m finally getting the chance to dig into the behind-the-scenes with Olivia Allnutt, the Co-Director of Stretch Therapy who has played an integral role in the brand’s global growth.
Even if the boundaries of your wildest dreams stretch solely within the confines of your zip code, you won’t want to miss Olivia’s golden nuggets of wisdom in this episode as they can be applied to businesses of every size and scale.
- All about stretch therapy and the goals of this comprehensive system
- How it was started {and became a huge trend in the process}!
- How they got the necessary feedback to develop other programs
- How the markets differ in various countries
- Marketing strategies for online business
- The highs {and lows} of offering teacher training
- Why niching down is often the best strategy for a studio
With grit + gratitude,
Lisé
