The
Podcast

Podcast Episode 195: Ready to Open Your Studio on the Right Foot? Pre-Sale Strategies to Open Profitable {And Enjoy the Process} – Part 3

The Business of Boutique Fitness

195: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 3

The Business of Boutique Fitness         The Business of Boutique Fitness        
195: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 3           195: Ready to open your studio on the right foot? Here's the Pre-Sale Strategies to Open Profitable {While Actually Enjoying the Process} - Part 3          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    Welcome to the final piece of the “Pre-Sale Strategies to Open Profitable” series!

    If you didn’t catch the first two parts, you can watch Part 1 by clicking here and Part 2 here.

    In Part 2, Nikki and Myken discussed generating leads as you ramp up for opening your studio, so to close us out, they’re digging into the really fun part we all look forward to… throwing your doors open with a grand opening party!

    After months of legalities, financials, and building your studio (sometimes from the ground up), there’s no doubt you need to celebrate, not just to generate sales, but for you, too.

    However, it’s also critical to approach your grand opening party with the same forethought that you gave to the logistics opening your studio in the first place…

    Namely, setting goals, determining a budget and plotting out how you’ll make it all come together.

    You may not think of a grand opening party as a “red carpet event,” but you should because just like a wedding, you can get carried away quickly.

    So, let’s make sure your grand opening fete is fun and fruitful, shall we?

    In this episode you’ll learn:

    • The benefits  to having your Grand Opening weeks after you open
    • How long it will really take to plan the event and set your goals
    • How to plan your offer(s) for your Grand Opening – but no rate dropping!
    • What to consider when preparing a budget
    • How to promote your event with other businesses in your community
    • Using giveaways or contests for lead generation and more!

    With grit + gratitude,

    Lisé

    Recommended Episodes

    • The Big Picture with Lise Kuecker and Rob Beale of Third Space

      Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

      Listen Now

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now