The Business of Boutique Fitness
259: Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward
It doesn’t matter whether we think of ourselves as “risk-averse” or an adrenaline junkie, we all experience some level of fear when making significant changes or decisions, even if it’s just a twinge.
Part of this fear is our brain’s natural response to keep us “safe,” but what our brain doesn’t know is that it’s not keeping us safe from an attack by a wild animal (our brain’s primitive reason for this response), but it’s holding us back from expansion and growth.
That’s why it’s up to us to be mentally resilient and make the mindset shifts that will let us move past that fear.
So what does that have to do with today’s episode?
Well, by all intensive purposes the roller coaster of events that Misty Cauthen
went through in growing her first studio and expanding to her second would have had most people throwing in the towel saying, “Forget it, this is too risky…too uncomfortable.”
But not Misty.
Maybe it was the fact that, as she states, failing wasn’t an option and she had to make it work. Personally, I think it’s because she’s a powerhouse woman who can stare at difficult decisions and circumstances in the face and show them that she is a force to be reckoned with.
If you don’t know Misty, she’s the founder of Dragonfly Pilates, a student of The Client Cure who has grown leaps and bounds in the last few years, and one of the new faces of the Studio Grow brand!
In this episode, we discuss her journey to opening her first studio, the roadblocks she faced in growing her business, the move to open her second studio, and how she’s made decisions that have brought her business to the place of being a well-oiled machine.
In this episode you’ll learn:
- How seasons of turmoil led to incredible doors of opportunity that opened for Misty
- Why she wanted to open more than one studio {and how her model has changed over the years from hiring to business operations and finances}
- Her biggest challenges with opening her second studio and how she worked through them and overcame them
- How different work relationships have changed Misty’s mindset and moved her business forward
Resources mentioned in this episode:
Connect with Misty and Dragonfly Pilates on Facebook, Instagram and Twitter.
Spot Misty on the Studio Grow site.
With grit and gratitude,
Lise
