The Business of Boutique Fitness
270: Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She’s Building a Brand That Compels and a Business That Closes
We use the term “branding” a lot in the business world, and sometimes it gets thrown around a little loosely…
For example, do you associate the word “brand” with “logo”?
While, yes, your logo is a piece of your brand, I like to think of it as the very tip of the iceberg because a brand, especially one that is compelling and irresistible, has nothing to do with a logo and everything to do with experience.
Our guest on today’s episode, Natalie Wheeler,
who is the co-founder of Vasu Studio Yoga and Healing Arts in Hartford, Connecticut, knows this well as she is creating a brand experience that’s truly unique and fires on all sensory cylinders.
In addition to offering yoga, Vasu Studio is also a spa and apothecary (and in case you were wondering, yes, all their spa services do incorporate their bespoke blends from their apothecary… dreamy, I know.)
Even as you listen to Natalie describe her services and the space of her studio, you can see it in your mind’s eye and immediately transport yourself there… if only it were that easy!
However, while bruising a truly remarkable brand experience that compels is no easy feat, if you don’t have the business structure to back up that brand, that’s where you can begin to flounder.
In this episode, Studio Grow coach and consultant, Niki Riga, chats with Natalie about her and her team’s “Summer of Focus” as they navigated their way through The Client Cure and how it has radically changed the inner-workings of her business’ structure and organization.
She’s a testament to the art of creating a brand that compels, and now she’s transforming her processes into ones that close.
In this episode you’ll learn:
- How Natalie and her twin sister (her business partner) have grown a unique business that intertwines yoga, apothecary, and spa while building a community and an open forum for wellness and connection
- Why it pays to be fearless and true to you as you revisit your mission over and over and explore new possibilities with your business
- What Vasu Studios looked like before The Client Cure and how they were able to become more intentional with their processes, follow-up and conversion rates
- The three most influential changes they made in their business that has drastically bumped up their sales
- How the Vasu Studios team plans to grow and implement the processes from The Client Cure to other parts of their business moving forward
With grit and gratitude,
Lise
