The
Podcast

Turning the Ship for Your Business with Deborah Berryman

The Business of Boutique Fitness

328: Turning the Ship for Your Business with Deborah Berryman

The Business of Boutique Fitness         The Business of Boutique Fitness        
328: Turning the Ship for Your Business with Deborah Berryman           328: Turning the Ship for Your Business with Deborah Berryman          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing
    Download
    More

    Tune in as Myken sits down with one of our clients across the pond, Deborah Berryman.

    Despite having run a studio for nearly a decade, Deborah found herself in a position where she was struggling financially, despite the fact that all her classes were packed, their reputation was great, and their students were happy.

    If the of looking at your books makes you want to crawl back under your blanket, then carve out the next half hour, because Deborah reveals the three shifts she needed to make in her business to go from barely surviving to thriving.

    In this episode you’ll learn:

    • How Deborah began supporting her students’ journeys through yoga
    • The way she was able to identify and prioritize what was going to “turn the ship” for her business
    • What she did to navigate the growing pains that inevitably come with change
    • Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s

    LINKS:

    http://www.theclientcure.net

    http://studiogrow.co/ads2019

    https://www.whitespacestudio.co.uk

    With grit & gratitude,

    Lisé

    Recommended Episodes

    • The Big Picture with Lise Kuecker and Rob Beale of Third Space

      Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

      Listen Now

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now

    • Emerging Trends & Innovations in Fitness

      For boutique fitness studio owners, sometimes you’re so deep in the weeds with sales, marketing and operations that you miss the big picture of what’s happening in the industry.  So step out for a moment to look at the landscape with Coaches Rachel Prairie and Conor McGarry in Episode 658: Emerging Trends & Innovations in…

      Listen Now