The Business of Boutique Fitness
329: {Best Of} Meet Tali and Tammar, the founders of Off Road DC and Learn How They've Built a Foundation of Fun
Starting a studio is serious business.
There’s creating a business plan, securing funding or figuring out how you’ll bootstrap, contracts (oh goodness the contracts), purchasing equipment, bookkeeping, and hiring…
That’s just the tip of the iceberg, and by the time you get to opening your doors, you’re so deep in paperwork, errands, legal jargon, fun’s probably the last thing it feels like.
To kick off this round of the Best of Ready, Aim, Empire, we’re re-visiting Tali and Tammar from Off Road DC to talk about why learning to have fun can be one of the most crucial parts of your business plan.
Off Road DC has quickly boomed into a two-location studio in the highly diverse city of DC that offers a trifecta of programs that simply stand out from the crowd of typical cycle studios, big box gyms, and CrossFit boxes.
But beyond their unique mix of programs, what is truly fueling their community’s fierce love of their studio is pure, creative fun. We’re talking boy band vs. hair band themed rides kind of fun. Y’all, it’s contagious.
If things have started to feel a little stale at your studio, block out the next hour and add a dash of Tali and Tammar’s glorious zest for life and spirit to your studio.
In this episode you’ll learn:
- How Tammar and Tali met and together set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs}
- The factors they believe have contributed to their incredible success
- What their clients experience when walking through their doors and how they continually infuse creative fun into the business
- The biggest lessons they learned from starting the business and then expanding to a second location
- Why they felt the need to change to a membership model and the shifts they’re experiencing with their people and profits
- Their approach to keeping clients in a highly transient market
- What’s next for Tammar and Tali {and why the status quo isn’t an option}
Links:
With grit & gratitude,
Lisé
