The Business of Boutique Fitness
334: {Best of Month} Meet Valerie Moselle and Learn How Luma Yoga is Shifting the Landscape in Santa Cruz
If the following words have ever left your mouth:
“I detest sales.”
“Selling is icky.”
“I did not start this business to be a salesperson.”
You don’t need to be a snake oil salesman to be good at closing the deal with your clients.
As studio owners, we’re teachers first. We thrive on growing relationships, and creating offers benefit the lives of our clients.
In this best of episode, join Valerie Moselle, owner of Luma Yoga as we chat about selling from a place that feels good. Valerie’s passionate about building her business in a way that’s financially sustainable and allows her to provide for her family, team, and her community.
If you’ve ever felt the yearning to be of greater service while also building a more abundant life, this conversation is one I know you’ll resonate with and might just be the truth you need to hear to finally flip the switch on sales.
In this episode you’ll learn:
- How Valerie has transformed her business and systems allowing her to take leave for four weeks {and not have it suffer}
- The unique ways you can make your business work with multiple business partners
- How she developed their systems and processes and went from “reactive” to “active” mode
- What charging people correctly, not discounting, and shifting to a membership model allowed her business to do {and what the process looked like}
- How Valerie has completely transformed her business by changing the conversation with her customers
Connect with Valerie and Luma Yoga on Facebook and Instagram.
With grit & gratitude,
Lisé
