The
Podcast

Best of Ready, Aim, Empire: Misty Cauthen and How Falling Apart Can Lead To Success

The Business of Boutique Fitness

336: {Best of Month} Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward

The Business of Boutique Fitness         The Business of Boutique Fitness        
336: {Best of Month} Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward           336: {Best of Month} Meet the Faces of Studio Grow: Misty Cauthen of Dragonfly Pilates and How Falling Apart Can Lead To Major Steps Forward          
More
Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
Back 15 seconds
Forward 60 seconds
More
more
    Speed: 50% Speed: 75% Speed: Normal Speed: 125% Speed: 150% Speed: 175% Speed: Double Speed: Triple
    Back 15 seconds
    Forward 60 seconds
    Currently Playing

    It doesn’t matter whether we think of ourselves as “risk-averse” or adrenaline junkies, we all experience some level of fear when making significant changes or decisions, even if it’s just a twinge. 

    Part of this fear is our brain’s natural response to keep us “safe,” but what our brain doesn’t always realize is that, this time it’s not keeping us safe from an attack, it’s holding us back from our true potential. 

    In this week’s episode of the Best of Ready, Aim, Empire we’re revisiting Misty Cauthen to talk about the uncomfortable business changes she made (the kind with risks that would make most people throw in the towel).

    Failure wasn’t an option for Misty and she made it work.In this episode, we discuss her journey to opening her first studio, the roadblocks she faced in growing her business, the move to open her second studio, and how her ‘risky decisions’ have helped her turn her studio business into a well oiled machine. 

    In this episode you’ll learn:

    • How seasons of turmoil led to incredible doors of opportunity that opened for Misty
    • Why she wanted to open more than one studio {and how her model has changed over the years from hiring to business operations and finances}
    • Her biggest challenges with opening her second studio and how she worked through them and overcame them 
    • How different work relationships have changed Misty’s mindset and moved her business forward

    Resources: 

    Visit Dragonfly Pilates

    Connect with Misty and Dragonfly Pilates on Facebook, Instagram and Twitter

    With grit & gratitude,

    Lisé

    Recommended Episodes

    • The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta

      One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space!  Tune in to our new series of conversations with amazing industry leaders: Episode 662: The Big Picture with Lise Kuecker and Chris Farnsworth of…

      Listen Now

    • The Big Picture with Lise Kuecker and Rob Beale of Third Space

      Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.   Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the…

      Listen Now

    • Attracting & Retaining Female Clients in Your Studio 

      Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right?  Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.  Win women…

      Listen Now

    • Partnering with Local Businesses

      Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places.  This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses.  Linking to the right business…

      Listen Now