The
Podcast

Best of Ready. Aim. Empire: Turn a One Star Review into Your Studio’s Best Advertisement

If you’re looking for a new restaurant to check out this Friday night and have multiple options in front of you, how do you decide?

Like me {and most of America!}, you’ll turn to reviews on Google, Yelp, or Facebook. And, five minutes later, you know which restaurant you’ll be dining at this Friday night: one with gushing reviews about the menu, drinks, staff. 

Your studio is no different – which means reviews are extremely crucial! 

In this throwback episode, we’ll be readdressing how negative ratings and reviews can quickly sour a potential client and turn them away… unless you are proactive and flip that negative review 180-degrees into a shining example of how you handle and run your studio. 

And that, y’all, makes a doggone strong case for why a potential client should come to your studio vs the one across the street. 

Instead of stressing about  unkind words, think of the negative review as your prime opportunity to showcase how your studio is different – even down to how you handle harsh criticism. 

In this episode, you’ll learn:

  • Your best approach for responding to a negative review + how to stay cool in the face of {sometimes} overwhelming negativity 
  • How to turn a negative review into a 4 (or 5!) star review
  • Tips on removing a review on Yelp, Google, and Facebook
  • Why your response has incredible power and how to approach it {without taking their comments personally}
  • Ways to give your clients the opportunity to take care of your business 

Links:

http://www.theclientcure.net

http://studiogrow.co/ads2019

With grit & gratitude,

Lisé

Recommended Episodes

  • Everybody's Talking About You: Harnessing the Power of Referrals

    Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they’re already pre-sold and more likely to convert.  Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody's Talking About You: Harnessing the Power…

    Listen Now

  • How to Turn Your Studio Around — Part 3

    People aren’t coming to your studio for your Reformers, your music or your plush towels. They’re craving memorable experiences and genuine connection to keep them coming back.  If your member experience is off, everything is off. Join Alina Cooper and me for Episode 689: How to Turn Your Studio Around — Part 3 to ensure…

    Listen Now

  • The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track

    Welcome to this bonus podcast episode! When it comes to KPIs, studio owners typically fall into extremes. They either track everything and get overwhelmed—or nothing at all and are unaware of the true health of their business. In Episode 688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track, Alina Cooper and Heather…

    Listen Now

  • How to Turn Your Studio Around — Part 2

    Every studio owner encounters rough waters along their journey. So expect it. Then recognize the difference between sinking and sailing often comes down to what you do next.  In Episode 687: How to Turn Your Studio Around — Part 2, Alina Cooper and I continue navigating the practical steps, tough choices and mindset shifts that…

    Listen Now