Part 2: Building The 90-Day Plan with Emily Montgomery

We’re picking up where we left off in the last episode, and dive right back into building a rock-solid 90-day marketing plan in just 90 minutes. 

In this episode, we’re going to continue our journey into high impact marketing strategies and discuss the importance of prepping and creating a plan beforehand (to spare yourself hours of anxiety and exhaustion), the 4 essential keys to put together an effective plan, and how to make sure all the work you’re doing actually gets you closer to your goal. 

Y’all, if the only thing holding you back from the studio of your dreams is marketing,  then pour yourself a cuppa, because Emily lays out everything you need, step-by-step. 

In this episode you’ll learn:

  • A recap of the 4 essential elements of success 
  • Why you can’t afford to not plan 
  • What you can do right now to set yourself up for success 
  • The key things that need to be aligned for your marketing plan to be effective
  • What your 90-day plan should look like and a step-by-step process for following it 
  • A simple way to know if you’re working towards your goal of a 20% increase in revenue


With grit & gratitude,


Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now