The
Podcast

Designing your Virtual Storefront: Meet Fernando Cuis

For this episode, we’re super excited to have Client Cure Coach, Erin Haag, taking over as host to interview Fernando Cuis, Web Developer and Founder of Cuis Interactive. 

Y’all, your website is your virtual storefront. You wouldn’t have cobwebs, and rundown old equipment at your studio, then why on earth do so many studios have websites that look like relics from the 90s!? 

But I get it, y’all. Building a website isn’t easy. Between HTML, CSS, WordPress plug-ins, there’s enough jargon in that industry to make even a seasoned business owner’s head swirl.

And that darling  is where Fernando comes in.

Join us as we discuss the biggest mistakes boutique fitness studios owners make in their websites (and how to avoid them), why website design needs to be consistent across all three platforms (desktop, mobile, tablet), how to use emotional connection to hook clients, the importance of ‘find-ability’ on the web, and potential industry trends that will boost your monthly sales. 

Grab your AirPods and get ready to give your website a new lick of paint. 

In this episode you’ll learn:

  • The biggest pitfall or gap found in most small boutique studios websites
  • How to start profiling your ideal customer and then using that information in all your marketing efforts
  • The impact that “overdoing” your website has on your potential clients
  • Changes that you can make to your website today that will dramatically improve its effectiveness
  • Why mobile “find-ability” is critical 
  • Fernando’s thoughts on the current trends in the industry

LINKS:

http://www.theclientcure.net

https://www.facebook.com/cuisinteractive

https://www.cuisinteractive.com/

? Email Fernando: fernando@cuisinteractive.com

With grit & gratitude,

Lisé

Recommended Episodes

  • The Anatomy of a High-Performing Studio Team

    Your studio's brand isn't your name, logo or aesthetics—it's your people. That means if your team isn't performing at its highest level, neither is your business. To fix what’s wrong, Alina Cooper and Matt Hanton break down Patrick Lencioni's Five Dysfunctions of a Team in Episode 731: The Anatomy of a High-Performing Studio Team. You…

    Listen Now

  • When to Rebrand or Pivot Your Studio

    If your studio starts to feel out of sync with your market, members or your vision, something’s gotta change. Otherwise, you're leaving revenue, retention and growth on the table. Get a candid, been-there roadmap from Heather Garrick and Caroline Plambeck in Episode 730: When to Rebrand or Pivot Your Studio—and find out if it's time…

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez

    Boutique fitness is going global, but it’s not just a growth play. International expansion is a full-scale operational, cultural and strategic transformation with real opportunities and risks. Get the inside track from someone who's actually built it at scale in Episode 729: Live from The HFA Show 2026: Lise Kuecker and Ashley Vasquez, VP of…

    Listen Now

  • When to Open a Second Fitness Studio Location

    Just because your first studio is crushing it doesn’t mean it’s time to open a second studio. Successful growth only happens when your foundation is truly ready. Industry veterans Alina Cooper and Lisa Taylor outline exactly what you need to assess before making a move in Episode 728: When to Open a Second Fitness Studio…

    Listen Now