Designing your Virtual Storefront: Meet Fernando Cuis

For this episode, we’re super excited to have Client Cure Coach, Erin Haag, taking over as host to interview Fernando Cuis, Web Developer and Founder of Cuis Interactive. 

Y’all, your website is your virtual storefront. You wouldn’t have cobwebs, and rundown old equipment at your studio, then why on earth do so many studios have websites that look like relics from the 90s!? 

But I get it, y’all. Building a website isn’t easy. Between HTML, CSS, WordPress plug-ins, there’s enough jargon in that industry to make even a seasoned business owner’s head swirl.

And that darling  is where Fernando comes in.

Join us as we discuss the biggest mistakes boutique fitness studios owners make in their websites (and how to avoid them), why website design needs to be consistent across all three platforms (desktop, mobile, tablet), how to use emotional connection to hook clients, the importance of ‘find-ability’ on the web, and potential industry trends that will boost your monthly sales. 

Grab your AirPods and get ready to give your website a new lick of paint. 

In this episode you’ll learn:

  • The biggest pitfall or gap found in most small boutique studios websites
  • How to start profiling your ideal customer and then using that information in all your marketing efforts
  • The impact that “overdoing” your website has on your potential clients
  • Changes that you can make to your website today that will dramatically improve its effectiveness
  • Why mobile “find-ability” is critical 
  • Fernando’s thoughts on the current trends in the industry


? Email Fernando:

With grit & gratitude,


Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now