The
Podcast

When Kristel De Groot found out that her husband, Michael was diagnosed with cancer at the age of 24: she created nutrient-rich superfoods to help him recover. And so, Your Super was born. 

Tune in as we dig into Kristel’s journey of launching a health-focused business and how that led to her to Forbes’ 30 under 30 list. We also chat about her biggest challenges, marketing strategies, what goes into building a good customer experience, the importance of reading ingredients, how her company sources only high-quality ingredients and maintains 100% transparency, and why a giving back is at the core of what they do. 

In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael
• Their journey to start the company and why online sales were key at the beginning 
• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission 
• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}
• What questions we should all be asking about the food that we consume 
• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made 
• The way that YourSuper.com builds the customer experience into their marketing 
• The biggest challenges they’ve faced, how to draw the right team members to you, and much more! 

LINKS:

https://yoursuper.com/

https://www.instagram.com/yoursuperfoods/

https://www.facebook.com/yoursuperfoods

https://twitter.com/yoursuperfoods

https://www.actionagainsthunger.org/

With grit & gratitude,

Lisé

P.S. Interested in learning more about YourSuper.com’s antioxidant-filled goodness? You’re in luck! Get your hands on some exclusive deals HERE.