Best of Ready. Aim. Empire: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.

On this week’s throwback episode, we’re joined by Kristi Cooper, the co-founder of Pilates Anytime and Yoga Anytime. Ten years ago, Kristi was an instructor at a traditional studio when she stumbled upon a Youtube video that would change her life.  Listen in as we revisit Kristi’s journey, and how one video sparked the idea […]

January 31, 2023

READY AIM EMPIRE : Best of Ready. Aim. Empire: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.

On this week’s throwback episode, we’re joined by Kristi Cooper, the co-founder of Pilates Anytime and Yoga Anytime. Ten years ago, Kristi was an instructor at a traditional studio when she stumbled upon a Youtube video that would change her life. 

Listen in as we revisit Kristi’s journey, and how one video sparked the idea of building an online Pilates library — and why teachers instantly flocked to her community.

If you’ve been toying with the idea of taking your business online in the new year, get ready for some serious inspiration. 

Get the scoop on how technology is changing the Pilates game, what emerging tools your clients are utilizing, and the surprising reason why this shift will enhance the entire industry. 

In this episode, you’ll learn:

  • The story of her first launch of 20 videos and why they resonated so much with other teachers
  • What to consider when you’re searching for Pilates instructors to join your team
  • Why building teacher-client relationships are significant (and what this means to your students)
  • The challenge of translating the magic experience of live Pilates classes into videos
  • Why technology is going to shift the industry and what you must do to adapt
  • The first step you must take to determine what your mission will be
  • Why she started online with YouTube and how she realized she was the right person to be making these videos

LINKS

https://www.pilatesanytime.com

https://www.yogaanytime.com/

https://studiogrow.co/episode200/ (Jen Golden Zumann)

https://studiogrow.co/episode192/ (Cara Reeser) 

With grit and gratitude,

Lisé

If you liked this episode...

then you'll love these too!
2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources.  But we persevered through it all. And we saw some incredible, powerful, beautiful growth. But as we move into […]

Marketing Planning for January, February, March with Tara Zirker

In the boutique fitness space, we’ve spent the past year hyper-focused on recovering from the pandemic and bringing our businesses back up to pre-Covid levels.  But in the process, many of us have ignored the BIG marketing pivot that iOS 14 brought about with its shift in privacy laws.  The digital marketing landscape has changed […]

Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right. It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close