Best of Ready. Aim. Empire: Meet Kristi Cooper: Instructor, Studio owner, Youtube star.

On this week’s throwback episode, we’re joined by Kristi Cooper, the co-founder of Pilates Anytime and Yoga Anytime. Ten years ago, Kristi was an instructor at a traditional studio when she stumbled upon a Youtube video that would change her life.

Listen in as we revisit Kristi’s journey, and how one video sparked the idea of building an online Pilates library — and why teachers instantly flocked to her community.

If you’ve been toying with the idea of taking your business online in the new year, get ready for some serious inspiration.

Get the scoop on how technology is changing the Pilates game, what emerging tools your clients are utilizing, and the surprising reason why this shift will enhance the entire industry.

In this episode, you’ll learn:

The story of her first launch of 20 videos and why they resonated so much with other teachers
What to consider when you’re searching for Pilates instructors to join your team
Why building teacher-client relationships are significant (and what this means to your students)
The challenge of translating the magic experience of live Pilates classes into videos
Why technology is going to shift the industry and what you must do to adapt
The first step you must take to determine what your mission will be
Why she started online with YouTube and how she realized she was the right person to be making these videos

LINKS

https://www.pilatesanytime.com

https://www.yogaanytime.com/

https://studiogrow.co/episode200/ (Jen Golden Zumann)

https://studiogrow.co/episode192/ (Cara Reeser)

With grit and gratitude,

Lisé

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