The Business of Boutique Fitness
389: Best of Ready.Aim.Empire: Meet Jenny Houston. From Student to Studio Owner to all around Boss
In this throwback episode, get ready to meet Jenny Houston, the founder of Poser YOGA studio, and the woman who turned a one-room yoga studio in Port Angeles into a multi-location powerhouse.
This Best of Ready. Aim. Empire episode is chock full of epic insight into Jenny’s ambition and commitment to make her studio dream a reality. Listen as we deep dive into the rebranding process, making your mark in a tight-knit community, and the unexpected bumps on the road toward growth.
Jenny shares nuggets of wisdom on how she navigated the tricky transition from peer to a leader, the unexpected emotional phases of change, and discovering how to scale successfully with a second studio location.
Poser YOGA is thriving in Washington state, where the market is health-conscious and competitive. If you’re considering buying an existing studio in your area, or are struggling to carve out your space in a crowded market, this episode is for you.
In this episode you’ll learn:
- How Jenny was approached about taking over an already active yoga studio
- The pros and cons of buying an existing studio in an unfamiliar market
- How to grow from one studio to multiple locations
- The two biggest challenges of evolution and growth in this business
- What steps you can take to announce future changes in your business (and the money mindset shifts that need to happen)
- How to hire employees who will open the doors to massive growth
- How she was able to make slow significant changes to the studio, without it being a shock to current clients
- Her tips for moving into a leadership role and navigating relationships
- How Jenny rebranded, and what “Poser” means to her
LINKS
With grit & gratitude,
Lisé
