The
Podcast

Best of Ready. Aim. Empire: Dealing with Competition

How do you deal with competition without losing your head? 

To answer that question, we’re taking a trip down under to chat with Katie Standring, co-owner of Soul Tiger Yoga.

Katie moved to Australia and opened her dream yoga studio with her husband. However, once she settled in, she constantly feared that increased competition would steal her clients.

So, in this throwback episode of Ready. Aim. Empire, join Maura Vella as she chats with Katie about how she managed to put a healthy spin on her competition anxiety and how she views competition differently now compared to when she started. 

If you’re psyching yourself out about the competition, take a deep breath and this episode to the rotation. 

In this episode you’ll learn:

  • What initially drew Katie to The Client Cure
  • Competition was hard for Katie at first, but how she now sees competition in a whole new light
  • The way she completely changed her self-worth by learning how to properly position her pricing
  • What Katie dealt with when she needed to rebrand her company
  • How building relationships the right way improved her customer intake process
  • Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/

With grit & gratitude,

Lisé

Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now