The
Podcast

Best of Ready. Aim. Empire: Dealing with Competition

How do you deal with competition without losing your head? 

To answer that question, we’re taking a trip down under to chat with Katie Standring, co-owner of Soul Tiger Yoga.

Katie moved to Australia and opened her dream yoga studio with her husband. However, once she settled in, she constantly feared that increased competition would steal her clients.

So, in this throwback episode of Ready. Aim. Empire, join Maura Vella as she chats with Katie about how she managed to put a healthy spin on her competition anxiety and how she views competition differently now compared to when she started. 

If you’re psyching yourself out about the competition, take a deep breath and this episode to the rotation. 

In this episode you’ll learn:

  • What initially drew Katie to The Client Cure
  • Competition was hard for Katie at first, but how she now sees competition in a whole new light
  • The way she completely changed her self-worth by learning how to properly position her pricing
  • What Katie dealt with when she needed to rebrand her company
  • How building relationships the right way improved her customer intake process
  • Her best tips and advice for studio owners

LINKS:

http://www.theclientcure.net

https://www.soultigeryoga.com.au/

https://www.facebook.com/BikramYogaNorthernBeaches/

With grit & gratitude,

Lisé

Recommended Episodes

  • Building Your Mission, Vision & Core Values

    Y’all, be honest. Do you really understand what a mission, vision and core values mean for your studio and why they matter? And why should you care? Consider these essentials for a moment with Coach Matt Hanton and Lisa Taylor, Studio Grow’s Bespoke program director, in Episode 656: Building Your Mission, Vision & Core Values.…

    Listen Now

  • The State of the Yoga Industry

    Sure seems like everyone today is desperately seeking some zen on the mat. The global yoga industry is expected to climb from $180B in 2024 to $215B in 2025. Coach and yoga studio owner Caroline Plambeck lays out the optimistic landscape of opportunities to capitalize on surging interest in Episode 655: The State of the…

    Listen Now

  • Real Estate, Loans and Investment: Deciding the Best Financing for Your Studio

    Let’s talk money – as in financing your first studio or funding to scale and add locations. By understanding your options, you can quell your anxiety and prepare for the process.  Coaches Caroline Plambeck and Alex Lavelle got you covered in part 3 of our series: Episode 654: Real Estate, Loans and Investment: Deciding the…

    Listen Now

  • From Planning to Build-out: Financing Your Studio the Right Way

    Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

    Listen Now