The
Podcast

Misconstrued Beliefs: I don’t have enough money to grow my biz

2019 was a crazy year of growth for us, y’all 

However, growth also led to doubt. I thought I’d peaked with no way to rise further.

I went on a bit of a downward spiral where I started feeding myself misconstrued lies about my business.

Man and on man, it was an eye-opening experience. 

Once I snapped out of it, I began reaching out to friends and clients, asking them what lies they believed about their businesses. 

Their answers formed the basis of a brand new series where we work on dispelling these misconstrued beliefs so that they don’t hold ya’ back. We’ll be rolling these out over the next few weeks!

To kick things off, here’s one belief that came up over and over in my conversations:

‘I simply do not have the money to grow my business.’

Y’all, over a decade ago, I believed this too. 

Which is why I can confidently say this:

You have more than enough money to run and expand your business.

In today’s episode, I walk you through this replaced belief as well as the four things you need to consider if you want to be smarter in handling your money and growing your business!

In this episode you’ll learn:

  • The top three numbers that are disconnected in your business
  • What mantra I follow to be in control of my business 
  • Where to start in owning the role of the CFO in your business
  • Why identifying your expenses is key 
  • My thoughts on replacing or renegotiating services
  • Some homework I have for you…

LINKS:

https://www.instagram.com/studiogrowco

https://www.upwork.com/

http://www.fiverr.com/

With grit & gratitude,

Lisé

Recommended Episodes

  • 5 Profit Leaks Killing Your Fitness Studio

    Your studio may not have a revenue problem—but a leakage issue. Small inefficiencies, missing nonprocesses, minimal oversight and “nice-to-have” decisions can drain profit and stifle growth. In Episode 726: 5 Profit Leaks Killing Your Fitness Studio, Matt Hanton and Heather Garrick identify the most common ways studio owners lose money—and how to plug the gaps

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Emma Barry

    Although running your studio may feel all-consuming (I get it!), don’t neglect to keep an eye on how the fast-evolving fitness industry landscape ultimately can impact your day-to-day. Get food for thought on the global trends reshaping the sector in Episode 725: Live from The HFA Show 2026: Lise Kuecker and Emma Barry, CEO &

    Listen Now

  • How to Grow a Boutique Fitness Studio Without Burning Out

    You didn’t open your studio to feel trapped. But are you driving yourself into the ground anyway? If everything depends entirely on you, all the time, your studio can’t scale—or even survive.  Burnout shouldn’t be a given. Get a better plan from Caroline Plambeck and Connor McGarry in Episode 724: How to Grow Your Boutique

    Listen Now

  • Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski

    Y’all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio’s operations, contracts and long-term viability—and typically feel out of your control.  Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026:

    Listen Now