The
Podcast

March Matness and a Viral Movement

Y’all, we have a treat for you today! 

On 28th February 2013, pilates instructor Benjamin Degenhardt had no idea what he’d start when he posted a series of Joseph Pilates – inspired mat exercises for 12 followers on his Facebook page.

He tagged it #marchmatness and the rest was history!

March Matness has now grown into a full-blown viral rodeo, attracting thousands of pilates-enthusiasts all over the world. 

And in today’s episode, I’m bouncin’ up and down because we actually have Benjamin himself with us, all the way from Barcelona!

A perfect way to kick off pilates month, right?

We chatted with Benjamin about how he got his start in pilates, his view on current teacher training programs, and what inspired March Matness. 

Starting and sustaining a viral movement isn’t easy, and Benjamin takes us through why he believes March Matness was able to grow the way it did.

He also shares the next level in teaching pilates and the importance of taking inspiration from your roots while moving to the present. 

In this episode you’ll learn:

  • Benjamin’s background and the way he found Pilates for the first time
  • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training
  • Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)
  • How March Matness has evolved over the years, the opportunities it has led to for Benjamin – and more!

LINKS:

https://www.instagram.com/studiogrowco

https://360pilates.com

https://www.josephpilates.org/book-and-ebook-versions-of-pilates-book/

https://www.instagram.com/360pilatesonline/

With grit & gratitude,

Lise

Recommended Episodes

  • Knowing your Competition with Coach Heather Plum

    Yall, Guess what?  In the world of boutique fitness…your competition isn’t the villain in your success story.  They could be the hero!  Let me explain. In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential.  Here’s the juicy details: So, what’s the bottom line? Your competition is a…

    Listen Now

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now