March Matness and a Viral Movement

Y’all, we have a treat for you today! 

On 28th February 2013, pilates instructor Benjamin Degenhardt had no idea what he’d start when he posted a series of Joseph Pilates – inspired mat exercises for 12 followers on his Facebook page.

He tagged it #marchmatness and the rest was history!

March Matness has now grown into a full-blown viral rodeo, attracting thousands of pilates-enthusiasts all over the world. 

And in today’s episode, I’m bouncin’ up and down because we actually have Benjamin himself with us, all the way from Barcelona!

A perfect way to kick off pilates month, right?

We chatted with Benjamin about how he got his start in pilates, his view on current teacher training programs, and what inspired March Matness. 

Starting and sustaining a viral movement isn’t easy, and Benjamin takes us through why he believes March Matness was able to grow the way it did.

He also shares the next level in teaching pilates and the importance of taking inspiration from your roots while moving to the present. 

In this episode you’ll learn:

  • Benjamin’s background and the way he found Pilates for the first time
  • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training
  • Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”)
  • How March Matness has evolved over the years, the opportunities it has led to for Benjamin – and more!


With grit & gratitude,


Recommended Episodes

  • The ABCs of Boutique Fitness Marketing: E is for Events

    Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that…

    Listen Now

  • Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness

    Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added…

    Listen Now

  • The ABCs of Boutique Fitness Marketing: G is for Growth Goals

    Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for…

    Listen Now

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now