Jennifer Maanavi and Creating a Digital Empire (Part 1) - Studio Grow

Jennifer Maanavi and Creating a Digital Empire (Part 1)

Imagine a New York with just one barre studio.  Sounds pretty darn impossible to us.  But to today’s guest Jennifer Maanavi, co-founder and owner of Physique 57, it was a reality she lived in back in 2005.  A dancer since she was little, Jennifer discovered barre (or what was just known as another form of […]

June 14, 2021

READY AIM EMPIRE : Jennifer Maanavi and Creating a Digital Empire (Part 1)

Imagine a New York with just one barre studio. 

Sounds pretty darn impossible to us. 

But to today’s guest Jennifer Maanavi, co-founder and owner of Physique 57, it was a reality she lived in back in 2005. 

A dancer since she was little, Jennifer discovered barre (or what was just known as another form of ‘strength training’ at the time) in her late-20s through the Lotte Berk Barre Method. 

And promptly fell in love. 

However, Lotte Berk’s NYC studio had to close down and when Jennifer learned that there was only one other barre studio in the whole city, she felt like something wasn’t right. 

She wanted barre-enthusiasts in NYC to have more options. 

So, she teamed up with fitness trainer Tanya Becker and opened Physique 57’s first studio in midtown-Manhattan on the 8th floor of an art gallery. 

And over the years, Physique 57 has grown and multiplied as us at Studio Grow have watched in awe as the brand became a national franchise with international licensees and a booming digital presence. 

We’ll be chatting with Jennifer over the next few weeks about all things barre. 

In today’s episode however, listen in as Jennifer shares how Physique 57’s digital presence came to be, the most important hire in the business, the importance of working with someone with a different skill set, how VOD and traditional studio businesses differ and MUCH more. 

Now that so many studios in our community are going the digital, on-demand route, these next couple of episodes will hopefully give you some clarity on the industry and a much needed confidence boost!

In this episode you’ll learn:

  • How Jennifer discovered barre and the events that led her to open her own studio
  • How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business
  • How she balanced life and found alignment despite having to manage several areas of her business at the same time
  • Important key differences between managing a brick and mortar studio versus a digital studio
  • The important analytics to track in a digital studio, compared to a brick and mortar studio
  • The decision process when choosing a location

With grit & gratitude,

Lisé

LINKS: 

https://physique57.com/

https://www.instagram.com/Physique57/

https://www.facebook.com/Physique57

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

If you liked this episode...

then you'll love these too!
How to Make Sure You Grow in 2021 (Part 4)

We’re doing a double whammy of predictions today! And y’all, pay close attention to this episode, because l’m sharing some powerful stuff! First up, I want you to think about your last pizza order online.  Let’s imagine you ordered a large $13 veggie pizza for your family. When you checkout, a checkbox pops up asking […]

How to Make Sure You Grow in 2021 (Part 3)

Y’all, I want you to do a quick mental exercise. If you pulled someone off the street and showed them the social media accounts of a couple of studios in your market, would they be able to instantly differentiate yours? In my experience, most of the time, the answer is no.  At Studio Grow, we […]

How to Make Sure You Grow in 2021 (Part 2)

Welcome back to Part 2 of our ‘Predict-A-Thon’ series! Earlier this year, I held the ‘1 Year Out.. Studio Grow’s Spring 2021 Predict-A-Thon’, where I went live everyday for 5 days in a row to share one prediction about the future of the boutique fitness industry.  And I’m so excited to bring ALL that goodness […]

Stay up to date!

Sign up here to get friendly reminders when new episodes are up.

Want to be interviewed on the pod? Head over here to tell us a bit more about yourself + what juicy lessons you have to share.

Hit enter to search or ESC to close