Jennifer Maanavi and Creating a Digital Empire (Part 2)

Last week, the incredible Jennifer Maanavi of Physique 57 spoke to us about the studio’s digital presence, the fitness VOD market, and the mindset switch you need to make when planning to launch a digital service. 

But Jennifer is a wealth of information, and we ain’t done yet. 

One of the pillars of Physique 57 is its international licensing, an expansion that began with consulting all the way in 2012.

Y’all, let me tell you, these international locations run like a well-oiled machine.

In today’s episode, Jennifer goes into detail about the importance of the digital in international licensing, why she rarely travelled abroad to Physique 57’s licensed studios even before COVID-19, why teacher training and vetting is so crucial, and how community and togetherness trumps competition right now.

If you want to franchise or are thinking about licensing currently, Jennifer’s experience is invaluable in pushing you in the right direction, proving it can be done, and giving you a major confidence boost!

In this episode, you will learn:

  • Jennifer’s amazing licensing & franchising journey
  • Some tips on how to best expand internationally
  • How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic
  • Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

With grit & gratitude,



Recommended Episodes

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now

  • Lise Interview Felicia Alexander

    Y'all, Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing…

    Listen Now