Jennifer Maanavi and Creating a Digital Empire (Part 2)

Last week, the incredible Jennifer Maanavi of Physique 57 spoke to us about the studio’s digital presence, the fitness VOD market, and the mindset switch you need to make when planning to launch a digital service. 

But Jennifer is a wealth of information, and we ain’t done yet. 

One of the pillars of Physique 57 is its international licensing, an expansion that began with consulting all the way in 2012.

Y’all, let me tell you, these international locations run like a well-oiled machine.

In today’s episode, Jennifer goes into detail about the importance of the digital in international licensing, why she rarely travelled abroad to Physique 57’s licensed studios even before COVID-19, why teacher training and vetting is so crucial, and how community and togetherness trumps competition right now.

If you want to franchise or are thinking about licensing currently, Jennifer’s experience is invaluable in pushing you in the right direction, proving it can be done, and giving you a major confidence boost!

In this episode, you will learn:

  • Jennifer’s amazing licensing & franchising journey
  • Some tips on how to best expand internationally
  • How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic
  • Tips on how to navigate the pandemic {whether you are a new studio or an existing studio}

With grit & gratitude,



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