Y’all, when I spoke to my team about this episode via our weekly Zoom huddle, they just looked at me and said:
Lise, you cannot say that on the podcast
However, despite any controversy, I truly believe in what I’m going to be sharing this episode.
So, keeping with the theme of the past two weeks, if I were to go back and change how I ran my business, here’s the one thing I would do, especially in the context of 2021:
I would let go of every in-person sales staff member and completely centralize my sales system.
Now, I know the response to this statement will be split, to put it lightly. So, let me explain what I mean by this.
When I say in-person staff member, I don’t mean your instructors who also double as incredible sales people. Instead, I’m talking about someone dedicated to sales who works exclusively in-studio. They can be a front-desk staff member who doesn’t do too great of a job at sales, or they can be a dedicated sales member who isn’t pulling their weight in-terms of bringing revenue into your studio.
On the flip side, a centralized sales system means building out a sales team that can work (and close the sale) from anywhere.
And I truly would either not hire in-person sales members in the first place, or lay them off now in favor of a centralized system.
But, I know it’s easier said than done.
So, in today’s episode, I’ll be breaking down WHY I believe in this system so much (including some real-world success stories), the two routes you can take with this system, their pros and cons and much more!
In this episode you will learn:
- What a centralized sales team looks like {and why I would focus on using one if I were starting over again}
- One downside of a centralized sales time that makes them not for everyone
- What happened when we first tested our sales system with one of our accounts
- Things to consider when setting up an automated sales process and sales team
- Specific questions to be asking yourself as you set up the sales process in your business
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.boutiquefitnesscoalition.com/
https://www.boutiquefitnesscoalition.com/press
https://www.facebook.com/groups/3312618912101211/
https://studiogrow.co/wp-content/uploads/2021/02/SG_StartingAgain_Sales.pdf
