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How would I start all over again? (Part 3)


The Business of Boutique Fitness

455: How would I start all over again? (Part 3)

The Business of Boutique Fitness         The Business of Boutique Fitness        
455: How would I start all over again? (Part 3)           455: How would I start all over again? (Part 3)          
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    Y’all, when I spoke to my team about this episode via our weekly Zoom huddle, they just looked at me and said: 

    Lise, you cannot say that on the podcast

    However, despite any controversy, I truly believe in what I’m going to be sharing this episode. 

    So, keeping with the theme of the past two weeks, if I were to go back and change how I ran my business, here’s the one thing I would do, especially in the context of 2021:

    I would let go of every in-person sales staff member and completely centralize my sales system. 

    Now, I know the response to this statement will be split, to put it lightly. So, let me explain what I mean by this. 

    When I say in-person staff member, I don’t mean your instructors who also double as incredible sales people. Instead, I’m talking about someone dedicated to sales who works exclusively in-studio. They can be a front-desk staff member who doesn’t do too great of a job at sales, or they can be a dedicated sales member who isn’t pulling their weight in-terms of bringing revenue into your studio. 

    On the flip side, a centralized sales system means building out a sales team that can work (and close the sale) from anywhere

    And I truly would either not hire in-person sales members in the first place, or lay them off now in favor of a centralized system. 

    But, I know it’s easier said than done. 

    So, in today’s episode, I’ll be breaking down WHY I believe in this system so much (including some real-world success stories), the two routes you can take with this system, their pros and cons and much more!

    In this episode you will learn: 

    • What a centralized sales team looks like {and why I would focus on using one if I were starting over again}
    • One downside of a centralized sales time that makes them not for everyone
    • What happened when we first tested our sales system with one of our accounts
    • Things to consider when setting up an automated sales process and sales team
    • Specific questions to be asking yourself as you set up the sales process in your business

    With grit and gratitude,

    Lisé

    LINKS:

    https://www.instagram.com/studiogrowco

    https://www.boutiquefitnesscoalition.com/

    https://www.boutiquefitnesscoalition.com/press

    https://www.facebook.com/groups/3312618912101211/

    https://studiogrow.co/wp-content/uploads/2021/02/SG_StartingAgain_Sales.pdf

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