How to Make Sure You Grow in 2021 (Part 4)

We’re doing a double whammy of predictions today!

And y’all, pay close attention to this episode, because l’m sharing some powerful stuff!

First up, I want you to think about your last pizza order online. 

Let’s imagine you ordered a large $13 veggie pizza for your family. When you checkout, a checkbox pops up asking you if you want to add marinara sauce for 50 cents. You check it (because why not?). And then, a separate window opens which asks you if you want to add cheesy bread for $15. The offer is so enticing that you end up doing it. 

Then, if you become a regular customer, they ask you if you want to purchase a membership card that’ll allow you to buy more pizza at incredible prices and with a slew of other perks. You jump at the chance (because who says no to more pizza?)

Then you, my friend, have encountered the Order Bump + Upsell + Ancillary add-on marketing strategy. 

And it’s one of the most powerful ways to sell in 2021. 

Because it isn’t about selling more, it’s about selling smart. And in this episode, I’ll be breaking them down, explaining what they are and how you can use them in your business ASAP to start making more money.

Secondly, I’ll also be talking about why I think the square footage size of studios is going to drop drastically this year (and why that’s a good thing!). 

So tune in if you want to learn how you can bring in more profits to your business without having to sell more, how you can pay yourself a higher salary while truly impacting people’s lives!

In this episode, you will learn:

  • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners}
  • What an order bump is, and how to offer it the right way
  • How an upsell differs from an order bump, plus the 4 options you have for where to put one
  • Where the ancillary offer fits into the sales process
  • Why it’s so important to understand your client’s journey when setting up your offer and sales process
  • The reasons why the average square footage of studios is going to drop moving forward
  • What you need to be focusing on when you downsize your studio space
  • Shifts to your pricing structure that I predict will need to be made
  • Why what I’m suggesting is a more profitable, sustainable, and powerful business model

With grit and gratitude,

Lisé (Rick Mayo and The Birth of Alloy Personal Training)

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