Getting Into The Black with Black Friday, Part 2

The Black Friday weekend is a true magic wand moment for boutique fitness studio owners if you play your cards right.

It’s the largest shopping weekend of the entire year, y’all. And I know tons of people who have been able to completely transform their businesses because they put extra care into their marketing, took imperfect action, and brought the right offers in front of their audience at the right time.

And with a little bit of strategy on your side, you could do it too!

Successful marketing is all about delighting and surprising new potential clients who could become studio regulars, and re-engaging the people who’re already in your ecosystem. And understanding what really works for your audience comes from years of testing and getting the word out in new and interesting ways.

The good news is that for this year, you can skip that step because I’ve got some tried and true Black Friday marketing success knowledge waiting for you in this week’s episode!

In this one, I’m going to walk you through each day of a week-long Black Friday offer stack, repositioning regular offers to attract new people, creating introductory offers that’ll skyrocket your cash-flow during this time, and so much more!

Here’s what we’re talking about in this episode:

A closer look at some amazing Black Friday results for our Studio Grow clients
What “sales stacking” is and how you can get the most out of this strategy
Why a membership-oriented promotion is your best strategy for Black Friday
A few examples of what to offer on each of the 5 days of the “Black Friday loop”
Some strategies that we started testing last year and the results that we achieved
What are the two audiences that you should be focusing on during your Black Friday promotions
Where to market your Black Friday offers, plus examples of social media posts that you can use

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/blackfriday

https://studiogrow.co/episode541/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/studiogrowco

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

Episode 700: The New Era of Studio Membership Models

Memberships are the biggest revenue source and one of the most powerful levers studio owners have, so it’s critical to get them right. Unfortunately, too many are guessing here. Explore options, terms, pricing and consumer shifts as Conor McGarry, Pricing Team Captain, and I break it all down in Episode 700: The New Era of
Listen Now
What Top Studios Are Doing Around the World, Part 3

If you’re feeling the pressure now—rising costs, louder competition and members who seem harder to please—you’re not alone. So let’s peek at some powerful trends in a few regions. Join Conor McGarry, Pricing Team Captain, and me for a flyby of what’s hot in Africa, LatAm and North America in Episode 699: What Top Studios
Listen Now
What Top Studios Are Doing Around the World, Part 2

In boutique fitness, it’s easy to be fully consumed by your studio—or the competitors nearby. Shift your perspective periodically to the landscape around the world to gain novel insights. Catch Episode 698: What Top Studios Are Doing Around the World, Part 2, where Heather Garrick and I highlight the cool innovation and evolution playing out
Listen Now
What Top Studios Around the World Are Doing That We Love Part One

When you're head-down running all the things in your studio, exploring beyond your walls may be off your radar. But peeking at the global industry evolution can spark ideas for your business. So Heather Garrick and I are filling you in on exciting innovations unfolding in the boutique sector in Episode 697: What Top Studios
Listen Now

The
Podcast