The
Podcast

2022 was a difficult year for boutique fitness

We were faced with the formidable task of reopening, recovering and bringing our numbers back up to pre-pandemic levels, all while navigating a tsunami of change in the world of sales, digital marketing, and human resources. 

But we persevered through it all.

And we saw some incredible, powerful, beautiful growth.

But as we move into the new year, the one question we must ask ourselves is –

Where does the studio industry sit today?

What are the big areas of growth we should capitalize on, and which key areas do we need to focus on improving in 2023?

These are the business-altering questions that I’m addressing in this week’s episode of Ready.Aim.Empire. where I’ll be presenting my State of the Studio report for 2022. 

These are some of the key trends and findings that I’ll highlight in this episode:

  • Which sectors have seen exceptional growth in 2022 (and which ones haven’t) 
  • Why human resources will be the most important conversation we have next year
  • The industry-wide problem with retention rates and what’s on the horizon
  • The sales process that’s our only way forward in 2023
  • The radical shift in digital marketing which affected the studio industry (& what the new marketing funnel will look like in 2023).

If you want 2023 to be the year you witness unmitigated, unparalleled growth, tune in now to learn, assess and understand what’s on the horizon for the boutique fitness industry and start planning for next year ASAP!

With grit and gratitude,

Lisé

LINKS:

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/studiogrowco

https://www.facebook.com/groups/3312618912101211/

Recommended Episodes

  • Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski

    Y’all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio’s operations, contracts and long-term viability—and typically feel out of your control.  Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026:

    Listen Now

  • From Manager to Leader: The Mindset Shift that Transforms Your Studio Team

    Many studio managers stay stuck in the weeds—solving problems, teaching classes and doing all the things. But to grow, you need to move from manager to leader, and ultimately to investor.  Beyond delegating tasks, you take on a new role. Alina Cooper walks you through it in Episode 722: From Manager to Leader: The Mindset

    Listen Now

  • Why Clients Quit Your Fitness Studio

    Studios don’t lose members suddenly—it happens slowly, quietly, and often without you ever knowing why. Given how hard you worked to earn your clients, be proactive to keep them. Understand the reasons clients leave—and how you can prevent it or save them instead—with Matt Hanton and Lisa Taylor in Episode 721: Why Clients Quit Your

    Listen Now

  • Building a Culture of Ownership (Without Micromanaging)

    Most boutique fitness owners want a team that’s empowered to act like an owner. But they unintentionally create a business where everything depends on them—and end up frustrated. With an ownership culture, your studio runs well even without you. Make it happen with Alina Cooper in Episode 720: Building a Culture of Ownership (Without Micromanaging).

    Listen Now