The
Podcast

The Future of Fitness: Bryan O’Rourke on Emerging Markets, Key Economics and What’s Next in Boutique Fitness

Y’all, I would tell you who Bryan O’Rourke is. 

But if I started listing all his titles and accomplishments here, it’d literally take up all the time you have to listen to this week’s episode. 

So let’s keep it simple – Bryan O’Rourke is a man who sees what others can’t. 

A true visionary, Bryan is a leading figure in the fitness industry who has worked with some of the industry’s biggest names over the course of his illustrious career. With decades of experience under his belt, Bryan is THE authority on boutique fitness, and a force to reckon with. 

That’s why it’s so doggone thrilling to have him as the guest speaker on this week’s episode of The Business Of Boutique Fitness! Join Lise and Bryan as they chat about all things fitness – from client experience, marketing, and KPIs to emerging markets, new technology, and the future of the boutique fitness industry. 

Here’s what we’ll cover in this episode:

  • Bryan’s experience of growing up in a military family and the values he learned there 
  • How Bryan’s experience in the hospitality industry influenced his approach to boutique fitness
  • The fundamental principle of service-based businesses that most business owners tend to overlook and overcomplicate
  • Why looking at the right numbers is more important than knowing how to look at numbers 
  • The 3 KPIs that can make or break your business
  • Why Meta and Google’s attribution models aren’t 100% reliable & what you should focus on instead
  • Why knowing how to see is the key to building a business that’s sustainable in the long run

Y’all, if you want to learn from someone who’s literally been there and done it all, this is an episode you cannot miss. Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.bryankorourke.com/

https://www.vedereventures.com/

https://www.moonmissionmedia.com/

http://www.fittechcouncil.org/

https://www.studiogrow.co/

https://www.linkedin.com/company/studio-growco

Recommended Episodes

  • Booked Solid But Still Not Profitable

    Welcome to this bonus podcast episode! What do you do when your studio is booked solid…but still unprofitable? When you’re teaching constantly, running the front desk, managing marketing, all the things…but can’t pay yourself?  Find out how one yoga + Pilates studio owner finally quit working for free. Join Coach Rachel Prairie for this case…

    Listen Now

  • How to Turn Your Studio Around — Part 1

    Fueled by a dream and deep passion, good-intentioned studio owners can become so consumed with the day-to-day of the business that they miss warning signs of critical problems.  But caught early, you can turn these issues around. Learn what to look for and what to do in my discussion with Alina Cooper in Episode 685:…

    Listen Now

  • A New Competitor Just Moved In: Now What?

    Whether you recently launched your studio or you’ve been around a while, a new competitor opening nearby typically triggers full-on panic. But competition can be a good catalyst.  Discover how to level up and proactively protect your business with Heather Garrick and Alina Cooper in Episode 684:  A New Competitor Just Moved In: Now What?…

    Listen Now

  • The Silent Studio Killer: What Happens When You Skip Market Research

    Studio owners often are so focused on their aesthetics or operations that they bypass a critical success factor: market research. Without it, their business decisions are simply guesses.  Join Alina Cooper and Heather Garrick for an overview of how to do your homework in Episode 683: The Silent Studio Killer: What Happens When You Skip…

    Listen Now