The Future of Fitness: Bryan O’Rourke on Emerging Markets, Key Economics and What’s Next in Boutique Fitness

Y’all, I would tell you who Bryan O’Rourke is. 

But if I started listing all his titles and accomplishments here, it’d literally take up all the time you have to listen to this week’s episode. 

So let’s keep it simple – Bryan O’Rourke is a man who sees what others can’t. 

A true visionary, Bryan is a leading figure in the fitness industry who has worked with some of the industry’s biggest names over the course of his illustrious career. With decades of experience under his belt, Bryan is THE authority on boutique fitness, and a force to reckon with. 

That’s why it’s so doggone thrilling to have him as the guest speaker on this week’s episode of The Business Of Boutique Fitness! Join Lise and Bryan as they chat about all things fitness – from client experience, marketing, and KPIs to emerging markets, new technology, and the future of the boutique fitness industry. 

Here’s what we’ll cover in this episode:

  • Bryan’s experience of growing up in a military family and the values he learned there 
  • How Bryan’s experience in the hospitality industry influenced his approach to boutique fitness
  • The fundamental principle of service-based businesses that most business owners tend to overlook and overcomplicate
  • Why looking at the right numbers is more important than knowing how to look at numbers 
  • The 3 KPIs that can make or break your business
  • Why Meta and Google’s attribution models aren’t 100% reliable & what you should focus on instead
  • Why knowing how to see is the key to building a business that’s sustainable in the long run

Y’all, if you want to learn from someone who’s literally been there and done it all, this is an episode you cannot miss. Tune in now to start listening!

With grit and gratitude,



Recommended Episodes

  • The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

    You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over…

    Listen Now

  • Lindsey & Katie The 62% Conversion Rate:  How we doubled our studios income by transforming our sales process

    Y'all, When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the…

    Listen Now

  • Retention: The Reality and How to Change It

    Y'all, Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar…

    Listen Now

  • Lise Interview Felicia Alexander

    Y'all, Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing…

    Listen Now