The
Podcast

Knowing your Competition with Coach Heather Plum

Audio Player

Yall,

Guess what? 

In the world of boutique fitness…your competition isn’t the villain in your success story. 

They could be the hero! 

Let me explain.

In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential. 

Here’s the juicy details:

  • Competition as Catalyst: How understanding your rivals can jolt your business forward.
  • Spotlight on Uniqueness: Identifying what sets your studio apart in a crowded market.
  • The Art of ‘Competitor Shopping': Practical tips for learning from those around you.
  • Strengths Over Weaknesses: Focus on what you do best and let the competition worry about the rest.
  • Direct vs. Indirect Rivals: Knowing who you're really up against and why it matters.

So, what’s the bottom line?

Your competition is a treasure of insights waiting to be discovered. 

Uncover them…and they’ll be your studio's secret weapon!

So grab your headphones and hit play on EPISODE 586.

Catch ya there.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Recommended Episodes

  • From Planning to Build-out: Financing Your Studio the Right Way

    Turning your vision into a reality can be intimidating without some know-how about the process. After securing funding, learn how to hire and work with a contractor in part 2 of this series. In Episode 653: From Planning to Build-out: Financing Your Studio the Right Way, join Coach Caroline Plambeck and Coach Alex Lavelle for…

    Listen Now

  • The Mindset of Financing: How to Fund Your Studio's Growth

    I get it – funding and financing can be daunting when starting or expanding your studio. In this 3-part podcast series, we’ll uncover some of the mystery to boost your comfort level.   Coach Caroline Plambeck and Coach Alex Lavelle start with the foundation in Episode 652: The Mindset of Financing: How to Fund Your Studio's…

    Listen Now

  • Difficult Dialogues in Boutique Fitness, Part 2

    A smarter approach than avoiding conversations that feel uncomfortable is confronting them thoughtfully. So stop dodging and start diving in.    But first, have a process in place. Coach Matt Hanton and Coach Rachel Prairie offer tested recos in Episode 651: Difficult Dialogues in Boutique Fitness, Part 2.  Ultimately, strive for productive conversations that strengthen your…

    Listen Now

  • Building a Strong Foundation: Key Strategies for Studio Success

    Y’all, I know that scaling your business seems kinda like a pipedream when you’re eyeballs-deep in teaching classes, whipping up marketing, running payroll and washing towels.  But pause for just a moment to learn how to lay the groundwork with Coach Caroline Plambeck and guest Vince Gabriele, a gym owner, author and business coach, in…

    Listen Now