Knowing your Competition with Coach Heather Plum


Guess what? 

In the world of boutique fitness…your competition isn’t the villain in your success story. 

They could be the hero! 

Let me explain.

In EPISODE 586, Coach Heather talks about how understanding your competition isn't just smart – it’s essential. 

Here’s the juicy details:

  • Competition as Catalyst: How understanding your rivals can jolt your business forward.
  • Spotlight on Uniqueness: Identifying what sets your studio apart in a crowded market.
  • The Art of ‘Competitor Shopping': Practical tips for learning from those around you.
  • Strengths Over Weaknesses: Focus on what you do best and let the competition worry about the rest.
  • Direct vs. Indirect Rivals: Knowing who you're really up against and why it matters.

So, what’s the bottom line?

Your competition is a treasure of insights waiting to be discovered. 

Uncover them…and they’ll be your studio's secret weapon!

So grab your headphones and hit play on EPISODE 586.

Catch ya there.

With grit and gratitude,



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