Author: Lisé Kuecker

Of all the diverse paths and journeys of entrepreneurship, there is one constant I believe to be true for everyone…

Owning a business is one of the most significant feats of personal development one can jump into.

It’s an ever-enduring process of self-refinement, courage, and vulnerability, all of which require some serious mindset work as we must unlearn lessons society (and sometimes our families) have taught us to keep us moving with the status quo.

On today’s episode, I’ve got another one of our fantastic Studio Grow coaches and consultants, Maura Vella, hosting the show with an equally incredible guest who also happens to be her business partner and mentor.

John Marcoux is the founder and owner of 105F, a yoga, Pilates and mindfulness studio in Chicago, but in addition to the studio space, John has also carved out a career in speaking on the power of positivity and mindfulness for the adversarial mind.

As you listen, you’ll see how his teachings are helpful for any human, but particularly entrepreneurs, and even more specifically, studio owners.

Because not only do we need to be able to wield our innate strengths as we navigate slaying the dragons of entrepreneurship (you’ll have to listen in to get that reference!), but we also need to be able to act as a guide for our students as they look to find their way on the path to their own greater positivity and enlightenment.

This episode is a heavy hitter, so find yourself a quiet space, let yourself be fully present and open to what John has to share because it may just change not only your business but also your life.

In this episode you’ll learn:

• How John’s attendance at his first hot yoga class changed the course of his career
• What is an adversarial trap and three cognitive boosters you can use to avoid them
• John’s thoughts on misdirected or chronic pessimism and the three catastrophic pessimisms you need to tune into
• The true meaning of leadership and choice and how they play a role specifically in the world of studio ownership
• How to use your character and signature strengths to your advantage to impact the quality of your life, your work, and what you bring to your community

Resources from this episode:

Connect with 105F on their website, Facebook and Instagram.

Take the free Character Strengths VIA survey.

Learn more about Moms Demand Action.

With grit and gratitude,

Lise

In my mind, I equate “success” to a four-letter word…

No, not one that needs to be censored, the word is “test.”

See, no single formula automatically produces success. There are processes, sure (like the one my team and I carry people through in The Client Cure), but undoubtedly there has to be some testing and tweaking with each individual and business’ path to success.

Whether it’s testing of the limits of your comfort zone, testing your market to see what works and what your audience will respond to, testing a new approach to see if it will help you smooth and streamline an area that’s currently a little haphazard, finding the exact equation that’s going to help you reach your goals is a lot like high school science class.

Set objectives, test, analyze, pivot, test, analyze, repeat, and then trust that this process will carry you to finding the answers you seek.

On today’s episode, Studio Grow consultant, Cherise, is back with one of our clients who is doing the testing and trusting the process with beautiful results to show for it.

The best part is, Siobhan O’Malley, who is the owner of CORevolution in Saratoga, CA, already had a strong business background, but she knew she needed support and guidance through the testing process of shifting her revenue model to truly see her Megaformer studio’s success take off.

Enter Studio Grow and Siobhan embarking on a new journey in testing and trusting The Client Cure process with unwavering dedication. (Which has resulted in growing from 16 to 42 auto-renew memberships in her studio in a matter of a few months.)

In this episode, hear more about how Cherise and Siobhan are working together to find what works for her unique studio, and how it’s paving the way for Siobhan to reach her goals for finding freedom in her life and business.

In this episode you’ll learn:

• How Siobhan approaches communicating her brand as a non-franchise Megaformer studio
• What areas of business Siobhan felt comfortable with, and which areas she realized she need support and coaching for
• Why it’s critical to trust the process and be coachable
• How she began the process of converting her class pack clients into auto renew memberships at a pace that felt good for her
• Why she brought in a “First Impression Specialist” to help fill the gaps in her sales and client retention efforts

Connect with CORevolution through their website and on Facebook and Instagram.

With grit and gratitude,

Lise

Over the last few weeks I’ve introduced you to the new Studio Grow brand, and today I’m introducing you to two incredible people who make up the many facets of Studio Grow.

One is Cherise; a Studio Grow consultant and coach who works with our clients to guide them through the many shifts they’re making within our signature program, The Client Cure, to help them reach their greatest dreams of growth for their studio.

The other is Emily Slaneff who is the founder of CrushCamp, a small group and personal training studio in downtown Calgary offering HIIT, circuit, and TRX group fitness, and also a student in The Client Cure.

So in a break from the norm, I’m passing the mic over to Cherise as she interviews Emily to talk all about the amazing growth she’s experiencing in her studio.

We’re talking 100 new members in 3 months kind of growth…during summer.

Yep, Emily is a force in the fitness world, and not only is her story inspiring, but she shares a ton of fantastic insights for both brand-spankin’ new and seasoned studio owners alike.

The best part is, she’s just getting started, and we can’t wait to see where she grows next.

In this episode you’ll learn:

• How Emily founded CrushCamp from a place of necessity and the values she consciously defined before ever opening her doors
• What made her say “yes” to trusting the process and embracing a membership model and marketing plan that has resulted in 100 members in a span of 3 months (during a typically slow season)
• Why Emily decided to embark on The Client Cure journey and how she has leveraged the education and support to grow her studio quickly
• Emily’s future goals for CrushCamp and the possibilities that lie ahead in growing her fitness empire

Connect with Emily and CrushCamp:

• On their website.
• On Facebook and Instagram.

With grit and gratitude,
Lise

Today we’re talking a little taboo…

I’m talking about the pelvic floor, and as any Pilates instructor knows, this topic comes with a lot of thought around it.

Well, today we’re talking about a lot more than solely the pelvic floor (although I think you’ll find this part of the episode extremely insightful!), but also about programs and how structuring them into a signature series can be the catalyst for a total business model overhaul.

That’s the case for my guest on today’s episode, Tara Gregorio who is a Pilates industry vet and a former successful studio owner.

That’s right; I said former…

After building her studio to great success by transitioning from class packs to memberships to offering pelvic floor workshops that paved the way to her signature series, Tara is now riding the wave of her next evolution in entrepreneurship: online program creator.

With this transition, Tara is taking her life and business freedom to a whole new level by removing the responsibility of a brick-and-mortar business and beginning to build her presence 100 percent online.

Her story is not just inspiring; it’s a testament in what can you create when you can focus on the big vision while doing the work to lay the foundation brick by brick…

Because that is what builds an empire that will stand the test of time.

In this episode you’ll learn:

• How Tara started her career and had the foresight to build her education around her dream job
• The concept that she has recently been introduced to {and I believe strongly in} that has changed everything for her business
• Why conversations about the pelvic floor are so taboo
• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}
• The way she was able to take the pelvic floor work she was doing with her clients and create deeper conversation and awareness through developing her signature series
• How having the right mindset allows you to push through the fear toward action
• Why Tara decided to close her successful studio to be more intentional with her life and prioritize her family

Links Mentioned In This Episode:

• Learn more about Tara’s work at The Present Momma
• Connect with The Present Momma on Facebook and Instagram

With grit and gratitude,
Lise