Category: Podcast

The Big Picture with Lise Kuecker and Chris Farnsworth of LiveMetta
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One brand I’m so excited to watch is LiveMetta – currently 11 yoga and Pilates studios (along with one spa) in Southern California. They’re truly bringing something different to our space! 

Tune in to our new series of conversations with amazing industry leaders: Episode 662: The Big Picture with Lise Kuecker and Chris Farnsworth of Live Metta. 

  • Mission critical: embodying loving kindness as a foundation and culture
  • Competition killer: thoughtfully expanding to fully own select markets
  • Golden Rule: prioritizing relationships, ensuring support, paying well
  • Lifelong learning: investing in professional development and continuing ed
  • Change agent: donating to local nonprofits through LiveMetta Heart Space

Check out how LiveMetta shines brightly in the boutique space. And meet co-founder, Chris (who I call my Southern brother), after you hear from him in Episode 662. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

The Big Picture with Lise Kuecker and Rob Beale of Third Space
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Y’all, I gotta say I’m so excited to be back on the mic! For the next 6 episodes, I’m chatting with fabulous industry experts about insights, trends and the bigger fitness and wellness picture.  

Kicking off the series is Episode 661: The Big Picture with Lise Kuecker and Rob Beale of Third Space. He’s the fitness director at London’s luxury health club – and one of my favorite humans.

  • Choose local: dominating in a market where there’s still room to grow
  • Signature superiority: creating the best brand experience with in-house programs
  • Master mentors: cultivating staff to be the best experience makers anywhere
  • Living healthier longer: integrating recovery, longevity and medical services
  • High tech, high touch: leveraging AI while emphasizing human connections

Get eyes on Third Space, arguably the most impressive fitness concept in the world right now. And connect with Rob Beale after you discover how cool he is in Episode 661. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Attracting & Retaining Female Clients in Your Studio 
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Y’all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They’re showing up anyway, right? 

Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio. 

  • Get close up: know your client avatar’s age, interests, hobbies and more
  • Give them something to talk about: capitalize on word-of-mouth referrals 
  • Create touch points: cultivate community with events, programs and socials 
  • Make it easy: have great intro offers, flexible memberships and pricing options
  • Educate & empower: share information about holistic wellbeing

Win women by carefully customizing your studio’s messaging, products and services. Review and refine your approach in Episode 660. 

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

Partnering with Local Businesses
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Want a relatively easy win-win for your studio? Consider partnering with another local business to drive traffic and boost sales in both places. 

This goes beyond sharing a flyer or offering a discount. Coaches Rachel Prairie and Sep Uyttendaele lay out the possibilities in Episode 659: Partnering with Local Businesses. 

  • Focus on fit: consider which businesses align with your brand and clients
  • Create a wish list: identify local shops and ask members for recommendations 
  • Get creative: think events, programs, presentations and bundled services
  • Make an offer: draft a detailed proposal outlining mutual benefits 
  • Build a relationship: collaborate closely, track key metrics, address snags 

Linking to the right business can deliver a valuable ROI that includes a flow of steady leads and increased brand awareness. Open your eyes to the opportunities with Episode 659.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N