Category: Podcast

Reinventing the Wellness Village Across the NorthEast:  Meet Becky Cerroni of GoSaga and watch as she transforms the Northeastern Landscape of Wellness Across Her Many Brands

Y’all,

Ever wondered what a “Wellness Ecosystem” looks like?

Imagine a world where wellness isn’t just a lifestyle, it's a revolution. 

That's exactly the journey Becky Cerroni, the mastermind behind Go Saga, is leading.

In EPISODE 591, we're taking a plunge into Becky’s world and her unique path from marine biologist to wellness visionary.

Here’s what’s in store:

  • Ocean to Studio: Becky’s transition from exploring marine life to steering a fitness brand is a tale of unexpected twists and turns.
  • Crafting Fitness Escapes: Discover how Becky’s love for fitness is redefining the studio experience.
  • Cycling Through Challenges: Gain insights into the ever-evolving boutique fitness landscape, particularly cycling studios.
  • Go Saga’s Blueprint: Uncover the strategy powering Go Saga's diverse wellness portfolio.
  • A Wellness Buffet: From soothing stretch therapies to luxurious med spas, explore the variety that Go Saga offers.
  • Leadership with Heart: Learn how Becky fosters a culture of growth, nurturing talent to build something bigger than just a business.

Join us as dive deep into Becky's journey of turning passion to practice.

And her vision for a healthier, more connected world.

So grab your headphones and tune into EPISODE 591.

Catch ya there!

With grit and gratitude,

Lisé

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

The Industry and Consumer Behavior

Y’all,

2023 was just the starting block. 

Now, we're racing into a year where fitness transcends traditional workouts.

It's evolving into a full-blown lifestyle change.

In EPISODE 590, we delve into the seismic shift transforming the fitness industry.

Here's the lowdown:

  • Beyond the Boutique: We're not just about workouts anymore. We're at the forefront of preventative health.
  • The Wellness Wave: Forget the old weight loss goals. Now, it's all about feeling fabulous.
  • Evolving Fitness Plans: Discover how fitness packages are adapting beyond the ‘all-you-can-train' models.
  • Trailblazers Alert: Meet Fitlab and their groundbreaking partnerships, redefining what a studio can be.
  • AI: The Silent Revolution: See how AI is flipping the script for small fitness businesses.
  • Worldwide Wellness: Take a global tour of the latest fitness trends and how consumer behaviors are shifting.

This is just a glimpse into the future.

So, plug in those headphones and join us in EPISODE 590.

Let's stride into this new era together.

Catch ya there!

With grit and gratitude,

Lisé

PS: Stay tuned for our deep dives into regional fitness trends in our upcoming episodes!

PPS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He’s Bringing His Brand Onto An International Playing Field

Yall, what does it take to become a household name in the fitness industry?

We asked the President of Basecamp Fitness just that.

I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. 

Spoiler alert: Their journey is awe-inspiring.

Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth. 

In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.

Here's a sneak peek of what we discuss:

  • Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026.
  • Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management.
  • The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey.
  • Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy.
  • Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.

Remember, the key to success is not just dreaming big, but executing big.

Let’s listen and learn, together.

Keep pushing boundaries and chasing those dreams!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Transforming the Skyline of UK Fitness: Rob Beale, Fitness Director of Third Space, Chats Why London is Leading the Boutique Fitness Boom

Yall,

Imagine a place where fitness is more than just exercise—it's more like a transformative experience. 

In Episode 588, we’re unveiling the magic behind one of London's hottest studios. 

Join me as I dive deep with Rob Beal, Director of Fitness at Third Space. 

Where we explore how this unique concept is revolutionizing the fitness landscape.

Here's What We Uncover:

  • A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness.
  • Diversity in Motion: From the calm of yoga to the vigor of high-intensity workouts, Third Space caters to every fitness aspiration.
  • Beyond Equipment: Every corner of Third Space is designed to uplift, motivate, and inspire.
  • Personal Training Transformed: It's not just training, it's a journey towards self-discovery and empowerment.
  • Tech with a Heartbeat: Embracing technology that understands and enhances your fitness journey.
  • London's Fitness Haven: Learn about Third Space's strategic expansion, making holistic fitness accessible to more people.

If you’re interested in what the future of fitness looks like…

Grab your headphones and press play on EPISODE 588.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/