Category: Podcast

Y’all,

2023 was just the starting block. 

Now, we're racing into a year where fitness transcends traditional workouts.

It's evolving into a full-blown lifestyle change.

In EPISODE 590, we delve into the seismic shift transforming the fitness industry.

Here's the lowdown:

• Beyond the Boutique: We're not just about workouts anymore. We're at the forefront of preventative health.
• The Wellness Wave: Forget the old weight loss goals. Now, it's all about feeling fabulous.
• Evolving Fitness Plans: Discover how fitness packages are adapting beyond the ‘all-you-can-train' models.
• Trailblazers Alert: Meet Fitlab and their groundbreaking partnerships, redefining what a studio can be.
• AI: The Silent Revolution: See how AI is flipping the script for small fitness businesses.
• Worldwide Wellness: Take a global tour of the latest fitness trends and how consumer behaviors are shifting.

This is just a glimpse into the future.

So, plug in those headphones and join us in EPISODE 590.

Let's stride into this new era together.

Catch ya there!

With grit and gratitude,

Lisé

PS: Stay tuned for our deep dives into regional fitness trends in our upcoming episodes!

PPS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.
Here is the LINK TO REGISTER.

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Yall, what does it take to become a household name in the fitness industry?

We asked the President of Basecamp Fitness just that.

I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. 

Spoiler alert: Their journey is awe-inspiring.

Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth. 

In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.

Here's a sneak peek of what we discuss:

• Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026.
• Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management.
• The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey.
• Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy.
• Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.

Remember, the key to success is not just dreaming big, but executing big.

Let’s listen and learn, together.

Keep pushing boundaries and chasing those dreams!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Yall,

Imagine a place where fitness is more than just exercise—it's more like a transformative experience. 

In Episode 588, we’re unveiling the magic behind one of London's hottest studios. 

Join me as I dive deep with Rob Beal, Director of Fitness at Third Space. 

Where we explore how this unique concept is revolutionizing the fitness landscape.

Here's What We Uncover:

• A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness.
• Diversity in Motion: From the calm of yoga to the vigor of high-intensity workouts, Third Space caters to every fitness aspiration.
• Beyond Equipment: Every corner of Third Space is designed to uplift, motivate, and inspire.
• Personal Training Transformed: It's not just training, it's a journey towards self-discovery and empowerment.
• Tech with a Heartbeat: Embracing technology that understands and enhances your fitness journey.
• London's Fitness Haven: Learn about Third Space's strategic expansion, making holistic fitness accessible to more people.

If you’re interested in what the future of fitness looks like…

Grab your headphones and press play on EPISODE 588.

Catch ya there!

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Yall,

“Fitness isn't just changing; it's evolving.” 

That's the mantra of Debra Strougo, the powerhouse behind Row House.

This week we’re rewinding back to Episode 546.

Where we dove into the future of fitness with Debra.

And trust me, it was an eye-opener. 

Her journey from marketing whiz to fitness icon? Absolutely inspiring.

Quick Highlights:

• Debra’s Odyssey: From marketing to fitness empire – what a ride!
• Clients Come First: It's all about understanding what they need.
• Row House Origins: How a simple idea became a fitness sensation.
• Branding Genius: Debra’s top tips for a brand that resonates deep.
• Franchising? Yes, Please: Why this is her go-to strategy.

This episode is a goldmine for anyone wanting to thrive in boutique fitness. 

And it's just as relevant today as it was then.

And hey, don’t miss out! 

Join us at Dare To Thrive, Feb 28th & March 1st in LA. 
It’s your ticket to an incredible 2024 for your studio. Grab your spot here.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/