The
Podcast

Leading Your Clients with Beth Potter and Heather Plum

Say hello to the most power-packed, transformative studio marketing retreat you’ve ever seen!

Join us for 2 days of actionable training with studio marketing veterans, quality networking, and customized 1:1 coaching in gorgeous Marina Del Rey. 

Ready to stop surviving and start thriving?

Your clients are the heart of your business.

Unfortunately, that’s something most studio owners forget when making business decisions. 

We come to think of our clients as numbers on a spreadsheet. As revenue-generating machines we need to win back at all costs. 

What we don’t realize is that our clients are people with intrinsic desires, motivations and emotions. 

And when they walk into your studio, they’re expecting to feel seen and heard. 

They’re expecting to receive an experience that is genuine, authentic and engaging. 

That’s why your client journey is so fundamental to your studio’s success. 

And that’s exactly what we’ll be talking about in this week’s episode of Ready.Aim.Empire as we dive into Part 3 of our Lead Up series with Beth Potter and Heather Plum. 

In this episode, Heather and Beth will discuss the importance of understanding your clients, prioritizing your client journey, and focusing on leading them down paths of community and culture.

Here’s what we’ll cover in this episode:

  • 2 pathways for beating your competitors (and why focusing on customer experience is always the best option)
  • How to use customer feedback to improve customer experience
  • Tools that Beth and Heather use to gather feedback
  • How to strike 1-on-1 conversations with members to make them feel seen and heard
  • 4 key areas to focus on when building your client journey.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/episode526/

https://studiogrow.co/episode525/

https://www.instagram.com/studiogrowco

https://www.boutiquefitnesscoalition.com/

https://www.boutiquefitnesscoalition.com/press

https://www.facebook.com/groups/3312618912101211/

https://www.facebook.com/studiogrowco

Recommended Episodes

  • Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What is your promotion trying to tell you?

    Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek:…

    Listen Now

  • The ABC's of brand building with host Lise Kuecker

    Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much…

    Listen Now

  • Empowering Your Team: The Key to Unlocking Your Studio's Potential

    Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's…

    Listen Now

  • Science Sells with Cara Hazelton and Peter Pastijn

    Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: This episode is more than just fitness talk. It’s about shaping the future of how we…

    Listen Now