Author: Lisé Kuecker

Have your headphones ready for this one? Because let me tell you, it’s seriously inspirational. Today we’re joined by Erin Caudill, who is the co-founder of Re+active Physical Therapy & Wellness.

Re+active has an incredible story. They started off by spotting in the market: millions of people nationwide are affected by neurological disorders,  but until recently, there’s been a lack of accessible fitness places to help them recover, gain confidence, and feel their best.

Soon they were overrun. Realizing that they couldn’t sustain the growth at their studio anymore, Erin and her business partner took the bold leap to serve more people by opening up the doors to a second studio. Hear what led up to this move, the strategies that made it successful,  and how they’re making a powerful difference in their community today.

In this episode, you’ll learn:

• How a routine happy hour transformed into a business partnership
  
  
• Why working with an underserved fitness market becomes the greatest reward
  
  
• Tackling the challenge of finding clients who have a passion (and willingness to dive deep)
  
  
• What led to expanding from one location toward growing two studios
  
  
• Tips on keeping up with the learning curve of marketing
  
  
• How changing from a cash pay model to a recurring payment system helped their clients’ wellbeing

LINKS:

https://www.reactivept.com/

With grit and gratitude,

Lisé

It all started with one simple thought.

Ten years ago, a young ethnographer gave a speech that would impact millions of entrepreneurs around the world. This single idea was the fuel that inspired us to run a heartfelt business.

What story does your studio tell? Because it’s not all about what your services can do for them. Make no mistake about it, your customers want to fit into a bigger storyline. Today, I’m sharing what it takes to transform your company’s mission into your primary decision-making tool.

Listen in to hear why your mission is the most powerful way to narrow down your future vision. There are five magic steps we took to get our mission statement in a place we all stood behind, and I’ll guide you through the entire process.

In this episode you’ll learn:

• What is the “Golden Circle” and why it matters so much to business owners

• The role your “Why” will play in the building of your business
  
  
• Ways that the “How” and the “What” will help you get to where you want to go

• Why knowing this process will make things a lot easier for you as a studio owner

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

Simon Sinek:

https://startwithwhy.com

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

With grit and gratitude,

Lisé

Today we’re joined by Kristi Cooper, the co-founder of Pilates Anytime and Yoga Anytime. Ten years ago, Kristi was an instructor at a traditional studio when she stumbled upon a Youtube video that would change her life.

Listen in as Kristi shares how one video sparked the idea of building an online Pilates library — and why teachers instantly flocked to her community.

If you want to learn how to expand your business beyond the four walls of a studio, you’re in for a treat. We discuss what the future path looks like for instructors, the importance of reinventing your training, and bridging the gap between the Pilates experience in-person and at home.

Get the scoop on how technology is changing the Pilates game, what emerging tools your clients are utilizing, and the surprising reason why this shift will enhance the entire industry.

In this episode, you’ll learn:

• The story of her first launch of 20 videos and why they resonated so much with other teachers
  
  
• What to consider when you’re searching for Pilates instructors to join your team
  
  
• Why building teacher-client relationships are significant (and what this means to your students)
  
  
• The challenge of translating the magic experience of live Pilates classes into videos
  
  
• Why technology is going to shift the industry and what you must do to adapt
  
  
• The first step you must take to determine what your mission will be
  
  
• Why she started online with YouTube and how she realized she was the right person to be making these videos
  
  

LINKS

https://www.pilatesanytime.com

https://www.yogaanytime.com/

http://studiogrow.co/episode200/ (Jen Golden Zumann)

http://studiogrow.co/episode192/ (Cara Reeser)

With grit and gratitude,

Lisé

What are the money stories you create? You might be surprised to learn how you really view money.

Believe it or not, our money mindset goes all the way back to childhood. And today, we’re going to dive in real deep into the experiences that shaped us and children and crack the code into your relationship with money.

Learn how to rewrite your current money stories, so you can pave the way for massive growth and move forward into the financial place you desperately want to be.

Don’t get me wrong, this was one of the scariest podcasts I've ever recorded. I’m spilling an honest journey with money that has made a powerful impact on my life, relationships, and how I run my business.

In this episode you’ll learn:

• How the money stories from our past are still with us today
  
  
• Some questions around money that you need to start asking yourself
  
  
• What are some of my earliest experiences with entrepreneurship and money
  
  
• Where to begin with rewriting your money stories
  
  
• The one realization around money that has set me free

• That like relationships with people, we need to boundaries around money as well
  
  

LINKS:

http://www.theclientcure.net

http://studiogrow.co/ads2019

http://studiogrow.co/episode304/

http://studiogrow.co/episode303/

http://studiogrow.co/episode301/

With grit and gratitude,

Lisé