Author: Lisé Kuecker

I first met Jennifer Zumann on the shore of a little lake in Alexandria, Minnesota. 

Although I was on a lovely getaway, kids were scampering (and screaming) with every discovery, and bathroom time in a crowded, shared space was hard to come by…

I simply needed a little space to breathe and time to stretch. So, I opened up my Pilates Anytime app and up popped Jen onto my screen. Although our initial time together was brief, it was just what I needed to reinvigorate and recharge my batteries.

These days, Jen has unknowingly traveled all across the country with me, providing me with her skillful guidance, abundant energy, and radiant joy straight to my mobile studio aka my iPhone.

Of course, as I’ve fallen in love with her teaching style, I had to go digging to learn more about her and her Pilates endeavors and, to no surprise, she has a thriving studio in the heart of the Windy City.

And as we began talking, I learned that her successful studio was started in her dining room and is now a 3,000 square foot space that employs ten instructors and a physical therapist, and is filled with joyful clients.

But, as Jen says in our discussion, “the culture of the studio isn’t about me, I’m just a part of it.”

Although she’s modest and says this is all been a community effort, she’s clearly the catapult and the spark that has transformed into the hearth of the Pilates Chicago space, programming, and community.

During our chat, we dive into her unique educational background with Pilates and how it has shaped the way she teaches not just students but teaching future instructors who have a personal voice they can bring to the essence of Pilates.

We also dive into studio growth through building versus hosting a teacher training, plus balancing entrepreneurship with family and serious personal health matters to everything in between.

So nestle in with a good cup of something warm, and give this episode a listen.

In this episode you’ll learn:

• How Jen started out learning Pilates informally as an apprentice in the 90’s after being introduced to it through a college program but used her experience to inform her entire approach to teaching

• Why there is so much more to teaching than just learning the curriculum and how she built a culture of learning and sharing to create a community of instructors that have, in turn, helped grow her studio

• The logistical and emotional pros and cons of creating your custom teacher training program

• Why growing your teachers and helping them find their “amazing” is what allows you to build an empire and feel good and intentional about what you’re growing every step of the way

Referenced Links:

Pilates Chicago

Pilates Anytime

Pilates Fusion

With Grit & Gratitude,

Lisé

P.S. – We’re about to open the doors to The Client Cure, our signature program to help you grow your studio’s profits, scale, and create abundant freedom in your life. Click here to be added to the waitlist!

Welcome to Part 2 of our Profitable Facebook Ads series!

In case you missed it, in Part 1 my marketing director, Nikki, and copywriter, Danielle discussed the importance of setting expectations for your Facebook ads, how to craft a winning strategy, and tips to for your everyday page activity to help give your ads a leg up.

These are all critical pieces of a compelling and profitable Facebook ads campaign, so if you’ve yet to listen to Part 1, click here to give that a listen first!

Now in Part 2, we’re getting into the nitty-gritty…

Copy, headlines, images, placement, oh my!

I know it can feel like there are a million factors at play, and even though it’s not nearly a million, it is several, and they’re all facets of your ad campaign that will affect how your audience engages with, and ultimately converts, with your ads.

This is the meat and potatoes of making sure you’re actually making money with your ads and not throwing your marketing budget out the window, so plug in those earbuds and fire up your Notes app, because you’re going to want to remember these takeaways next time you’re in Ads Manager.

Things you will learn in this episode:

• How to determine what type of ad copy will work best for your offer and audience, plus tips for making sure you don’t get the dreaded ad rejection from Facebook due to copy.
• How to decide on which style of visually compelling images to pair with your ad copy for greater impact
• What ad creative elements your market is most responsive to, and how to test and measure it so you can optimize your ads and get the best bang for your ad budget
• Factors to look at when attributing revenue so you can see how much of a return you’re gaining on your investment, and more!

With grit & gratitude,
Lisé

P.S. – We’re about to open the doors to The Client Cure, our signature program to help you grow your studio’s profits, scale, and create abundant freedom in your life. Click here to be added to the waitlist!

When I first set out to start a podcast, my goal was to show the myriad of ways and methods studio owners and wellness experts could make their mark on the industry. With, of course, plenty of actionable strategies and tactics woven in as well.  

And over the course of the last (almost 200!) episodes, I’ve had the opportunity to speak with just about every type of leader in the movement space imaginable… from instructors to content creators to modality innovators, you name it; I think both me, you, and all the fabulous Ready. Aim. Empire. listeners have discovered there is simply no shortage of ways to make your dream come to life and impact lives at whatever scale you desire.

With that in mind, I’m so excited to bring you my conversation with today’s guest, Jill Dailey, creator of The Dailey Method, because she is genuinely building an empire.

However, she’s doing it in pure expert style by navigating an organic growth path that’s distinctly different.

See, Jill never set out to start a franchise. But she did set out to create impact and cultivate a community, and she did it by founding the first modern-day barre studio on the West Coast.

Then, with time, demand (from both clients and instructors), as well as clearing the hurdles of fear that come from birthing a franchise, The Dailey Method has grown to over 60 studios in 4 countries, and now has an emerging online platform that allows students to take Dailey whenever, wherever.

Like I said, this powerhouse woman is the head of an empire and I can’t wait for you to gain insights from her on how to craft a calculated growth strategy, maintain expertise by always having the mind of a student, scaling intentionally and intelligently, and so much more.

With grit & gratitude,

Lisé

P.S. – We’re about to open the doors to our signature program for any studio owner looking to grow their profits, scale their business, and create abundant freedom in their life. Click here to join The Client Cure waitlist and be the first to know when you can join.

 

In this episode you’ll learn:

• How Jill quickly discovered that she could create greater impact by offering group fitness vs. 1:1

• The most significant concern that Jill faced when growing The Dailey Method and how she overcame it

• The highlights of what makes her method distinctly different from the competition

• How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings

• The journey of growing from a small west coast studio to an international brand with both brick and mortar and online components to her “lifestyle-based” business model

 

Resources mentioned in this episode:

https://www.thedaileymethod.com/

http://www.lotteberkmethod.net/

https://weekofzen.com/

 

You’ve heard that Facebook ads are today’s best bang for your advertising buck, that Facebook currently has the most powerful advertising platform, not just the digital marketing space, but in the world, and that business owners who are serious about scaling their growth need to leverage Facebook ads.

Yet, despite all those great things you’ve heard… your ads are still flopping.

It’s left you wondering, “Is there really any truth to all these fantastic things Facebook claims to be able to do?”

The simple answer is yes, but it’s also critical to note a significant caveat…

The success of your ads, while enhanced by using the powerful Facebook platform, is primarily based on your ability to create a compelling campaign.

Yes, you can target people who fit the exact description of your ideal client, but without a strong strategy in place, creative elements at the ready to test and tweak, as well as a mindset that will help you with setting realistic expectations, all the targeting tools in the world wouldn’t help.

So, to help you get on the right track with your Facebook ads from the get-go, my marketing director, Nikki, and copywriter, Danielle, are breaking down the step-by-step process in a two-part series so you can stop wasting your ad spend and start seeing qualified leads fill up your inbox!

Things you will learn in this episode:

• What Facebook ads do, what purpose they serve, and why you should make the effort and investment in running them.

• Why it’s crucial to test our Facebook ads, build a strategy and align your ads using a funnel framework.

• Tips for building a Facebook ad strategy and the steps that have worked for us and our clients.

• How to stay consistent with your content and engage with your audience to put your page in a better position for your ads.

With grit & gratitude,

Lisé