Author: Lisé Kuecker

Hiring can be an extremely nerve-wrecking decision –

• What are they going to actually do?
• Can you trust them with your business?
• How much do you have to pay them?

But hiring is something that as a business owner is inevitable. Whether it’s just a virtual assistant, or you’re hiring a project manager, you’ll want to make the right hires for YOUR business.

I suggest entrepreneurs look at what stage they’re in so you can hire the right person for right now.

STAGE ONE –

Start Up:  Defined by the new {and the lack of profit}.  This is where ideas are born and the early times when you’re building a product or a client list for your services.  

STAGE TWO –

Grow Up:  You’ve created a profit on your own and you realize you can maximize this profit with the help of others.  

STAGE THREE –

Scale Up:  You’ve built strong profits and have hit your max capacity {or you may even want to cut back at your work}.  At this point, you’re trying to scale your business income upwards completely outside of your own workload.  This is where real teams are a must because there is a strong hindrance.  

Within every stage, you have to ask one question when it comes to hiring:

How does this affect the revenue?

In a Startup, hiring someone to clean your house so you can grow your client list, impacts the revenue.

In a Grow Up, hiring a part-time sales manager can allow you to work on the big picture strategy of the company and its products and services while continuing growth upwards.

In a Scale Up, hiring a team for customer support, may mean significant retention of revenue, which allows you to compound new revenue.

So choose which stage you’re in.

And listen in to the rest of Episode 011 so you can decide for yourself what the smartest hire for you and your business is.

In this episode, you’ll learn:

• How to build a team and define your strategies
• Why hiring is necessary for the growth of your business
• What are the different stages of building your business and how each has ways of directly impacting your revenue
• What parts of your business can be outsourced
• Learn how and when adding to your direct team is necessary
• How to hire the right people
• The importance of leveraging other peoples’ knowledge

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Since November 2015, we’ve done 4 launches. Two were for my business and 2 were from my one and only launching client.

And all 4 launches brought in around $800,000.

I don’t say that to brag. I say it to show we had some major skin in the game and were playing in the big leagues.

Launches, to me, are like a giant science experiment.

I create a hypothesis about how I think a launch will work.

I strategically plan goals, milestones, contingency plans, etc…

And then, the experiment begins.

A pinch of promotion, a dash of buzz-worthy marketing, and a smashing success of a product and BAM! You have the evidence of a successful launch.

But in between all of the variables, there’s 3 categories of lessons:

• What worked really well
• What didn’t work at all
• What we could be improved on

The majority of lessons fall into that last category with what can be improved.

I’m going to break down the most recent launch I did for my launching client. You won’t want to miss out on the lessons we learned along the way –

Listen in on Episode 10 and you’ll learn

• The Power of a Challenge
• {Mistake} A large challenge can have a force of it’s own quickly
• Copy, Copy, Copy {and split test to kingdom come}:  In this launch I was the chief copywriter, which is something I LOVE to do.  
• Course Pricing:  Price for results.  Plain and simple.
• Your Team Matters
• Your tech matters.  

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

With grit + gratitude,

Lisé

Crash & Learns are where I interview an entrepreneur about a time that they probably don’t want to talk about – a total business failure.

This week, I’m talking with Jenna Kutcher, an Instagram genius and wedding photographer, who turned a $300 investment into a thriving successful business.

Listen in on Episode 9 and you’ll learn

• How Jenna turned a $300 investment into a successful business for herself
• How to learn to leverage what you have in assets for your business
• The difference between being a business owner and an entrepreneur
• The importance of self-care when running a business
• Your business can be a direct reflection of your psychological state
• How to leverage your time and business to make so much more (and work so much less)

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Make sure to download your Planning Your Launch free workbook by clicking here to follow my steps on planning your very own launch.

 

With grit + gratitude,

 

Lisé

I had total analysis paralysis when it came to Google Ads.

I kissed goodbye so much money on just trying to get them to work.

About $20,000 in wasted advertising funds. No lie.

I almost cried a little because it still hurts to see that number on paper. I’m pretty sure it’s why we didn’t have any vacations from 2008-2011.

I tried it all–newspaper, radio, tv, and every little magazine some random housewife had built out of her garage. I was desperate to reach my audience and bring them to my door and willing to try anything {try being the key word, because none of these were working}.

And, then one day I sat down and asked my customers how they found me.

“Oh, I googled you.”

The lightbulb went off and I realized my clients were looking for me by googling.

And my journey with Google Ads began.

On Episode 8, I have my good friend, Michael Alaniz, on the podcast to share the top 3 things we can do now to get Google working for our businesses.

Things you’ll learn in this episode

• How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
• The difference between a blog and a journal, and how to properly use blog content
• How to re-market content (and why it is important to make an offer instead of branding)!
• The way to target people to go to specific pages on your website from the search query
• You can target people by how much time they spent on your website
• Writing a good offer will trigger your audience emotionally toward the end result
• The importance of testing your offers and providing new offers often

Join my Ready Aim Empire tribe to find incredible insights from other entrepreneurs and share your own takeaways!

Don’t forget to download your copy of 4 Ways to put Google to Work for Your Business today- made by my secret weapon, Michael Alaniz himself. Get your free workbook here. 

With Grit & Gratitude,

Lisé