How having a Personal Commitment to something, inevitably helps your business grow. Coach Amanda and Studio Grow client Brady Johnson

Here’s the thing – commitment isn’t a one-size-fits-all deal. 

To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion. 

Whatever it is, the bottom line is simple: staying committed to a business for years isn’t easy. It takes a lot of effort and dedication to keep the passion and enthusiasm alive, especially after the initial excitement has passed. 

And that’s exactly what we’re talking about in this week’s episode of The Business Of Boutique Fitness! Join Studio Grow Coach Amanda Blair as she sits down with client Brady Johnson to discuss how Brady has managed to remain healthily invested in her studio for over 9 years. Learn Brady’s secrets to building systems that allow her to free up her precious time and energy – all while still staying 100% committed to her vision and mission. 

Here’s what we’ll cover in Episode 559:

  • The importance of personal commitment in business & how it can inspire growth and drive success 
  • How Encompass Fitness’s mission is driven by Brady’s personal commitment to creating a safe space for her community
  • Brady’s struggles with burnout and detachment – and how she bounced back to re-engage and reconnect herself with her business
  • What commitment can look like on a day-to-day basis
  • How actionable organization can make a difference in how you show up in your business

Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://encompassfitness.ca/

https://www.linkedin.com/in/brady-johnson-a2746771/?originalSubdomain=ca

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

The dirty ‘S’ word…How Sales is really just a Conversation!

Most studio owners have a complicated relationship with sales. 

Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in a business that’s supposed to be all about passion and service.

But let’s be real – if you don’t make enough money to keep the lights on in your studio, you’re not gonna be able to pay your bills, share your passion or serve your community. 

That’s why it’s so important for us to change our mindset around selling and understand that you don’t have to sound like a slimy car salesman to close a sale. 

Sometimes, a sale is just an honest-to-god conversation with a prospective member. 

And that’s exactly what we’re talking about in this week’s episode of The Business Of Boutique Fitness. Join Studio Grow coach Amanda Blair as she flips the script on the dirty ‘S’ word and brings you a fresh new perspective that could totally change how you approach sales and selling in your business. 

Here’s what we’ll talk about in Episode 558:

  • Why we should view sales as a conversation and not a big intimidating project
  • Why you should be intentional with your intake process
  • How client experience can impact a sale
  • How to ask for the sale 
  • The benefits of establishing a solid sales process that works

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

When Fitness meets Policy:  Brett Ewer of CrossFit and the Road to Policy Change for Studios

Y’all, gyms and fitness studios play a critical role in empowering people to maintain their basic health, prevent chronic and acute illness and live happy, fulfilled lives. 

But a lot of people don’t recognize that. 

In fact, most leaders, legislators and policymakers don’t realize that there’s a doggone huge infrastructure in place that helps people take charge of their health and lead happy, healthy and fulfilled lives. 

And that matters because the policies and laws the government makes around sales taxes, zoning regulations, licensing or labor laws determine the quality and profitability of our businesses.

That’s why we need people like Brett Ewer to advocate for us and convince legislators and policymakers that what we do matters. In the face of ever-changing legislation and regulations, people like Brett are working to make a case for our industry and demonstrate how we critically impact society at the local, state and federal levels. 

Join me in Episode 557 of The Business of Boutique Fitness as I chat with Brett Ewer, Head of Government Relations at CrossFit, about the importance of shaping policies that protect the fitness industry and ensure that boutique fitness not only survives, but continues to thrive. 

Here’s what we talk about in Episode 557:

  • Why the fitness industry needs advocates who can lobby for them at the state and federal level
  • Brett’s day-to-day routine as Head of Government Relations at CrossFit
  • The Community Gyms Coalition and its advocacy efforts during COVID-19
  • The Gyms Act legislation, plus a behind-the-scenes look at what went into its development and advancement
  • What studio owners need to know about sales tax and other key regulations

Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.linkedin.com/in/brett-ewer-8151235a

https://twitter.com/brett_ewer?lang=en

https://www.linkedin.com/company/crossfit?trk=public_profile_topcard-curr

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Transforming the Skyline of UK Fitness:  Rob Beale, Fitness of Director of 3rd Space, Chats on why London is Leading the Boutique Fitness Boom

As a studio owner, the last thing you want is for your clients to start thinking of your studio as another painful task on their to-do list.

Because the moment fitness starts feeling like a chore, it’s only a matter of time before your client runs out of motivation and stops coming in altogether.

As studio owners, you want your studio to be a place your clients want to come into. 

A place where they feel safe, welcomed, seen and heard. 

A place where they find community. 

A place they genuinely like hanging out in.

I know that seems easier said than done. 

That’s why, in this week’s episode, we’re introducing you to Third Space, a groundbreaking health-club-meets-boutique-studio concept devoted to delivering a client experience that makes members want to stay.

Join Lise as she chats with Rob Beale, the Director of Fitness at Third Space, about the organization’s unique vision and the steps they’ve taken to maintain their world-class client experience standards across locations, modalities and genres. 

Here’s what we’re talking about in this week’s episode:

  • The concept behind Third Space’s unique vision and mission
  • Why Third Space is more than just a health club 
  • Their unique set of amenities and modalities
  • The different components that create a holistic client experience
  • The challenge of ensuring quality experience across modalities
  • Third Space’s unique recruitment process + multi-stage training program & why it’s the secret to their success

Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.thirdspace.london/

https://www.linkedin.com/in/rob-beale-a537a917/?originalSubdomain=uk

https://twitter.com/RobBeale

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/