Author: support@studiogrow.co

A People-First Approach to Business
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Ever tempted to ditch the “customer is always right” philosophy? What if you shifted your focus to your team instead? Is that a recipe for disaster? Or success?

Scratch the surface of a proven method to grow your people and your business In Episode 639: A People-First Approach to Business with Coach Cara Hazelton and Amy Lafko, an organizational design expert, keynote speaker and the author of People First.  

  • Pick the winning recipe: adopt intentionality in organizational design and leadership
  • Build a thoughtful foundation: establish your studio’s purpose, mindset and intentions 
  • Practice piloting: expect crosswinds and detours, then recalibrate and course-correct 
  • Stay on the sidelines: coach, advise, direct and recommend to equip your team
  • Change the narrative: swap “hire” for “select,” “onboard” for “inspire” and “retain” for “engage”

When you invest in your people first, they’re more dedicated to delivering exceptional client service, which drives your studio’s growth. Pique your interest in the process with Episode 639.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N

The Psychology of Sales
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Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales.

In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases.  

  • Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
  • Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
  • Push some buttons: leverage emotional triggers like FOMO, excitement and trust 
  • Practice the Golden Rule: be transparent and empathetic to build rapport and trust
  • Make it manageable: encourage a small or short-term commitment as a first step

Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Unleash Your Inner Character: Mastering Role-Playing 
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Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them.

But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Character: Mastering Role-Playing.  

  • Lose the pressure: role-play to increase comfort levels without expecting perfection
  • Dig into discovery: ask prospects about goals and clearly identify their why
  • Suggest solutions: frame your offering as their critical success factor
  • Overcome objections: articulate answers that address time and money excuses
  • Serve compliment sandwiches: offer encouragement and constructive feedback 

Role-playing is like exercising – it makes you stronger. The more you do it, the better you get. Lean in and learn in Episode 637.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

Balancing Passion With Profit
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So many of us dove into our studio ownership more fueled by abounding passion than business acumen.

Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Balancing Passion With Profit. 

  • Embrace a CEO mindset: commit to understanding and practicing business skills
  • Get out of your own way: quit doing absolutely everything and delegate instead
  • Invest in education: learn about finances, marketing, operations and risk management
  • Cozy up with the numbers: make a budget, set financial goals, track performance
  • Reap rewards: benefit from less stress, more opportunities and a regular paycheck!

Passion is the heart of your business; profit is the lifeblood. Discover how they can work hand-in-hand so your business thrives in Episode 636.

Catch you there.

With grit and gratitude,
Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/