Category: Podcast

Between Groupon, Classpass, social media, and all the noise on the internet getting yourself found on the internet can feel trying to make yourself heard at a Katy Perry concert.

If that hits a little too close to home, then pull out a notebook, because you’re going to want to take some notes.

Join Studio Grow Consultant and Coach Maura Vella as she chats with veteran studio owner, and current Client Cure student, Rachel Davis.

With over a decade of studio ownership under her belt, Rachel talks about the things that have worked best for her in her business, the systems that proved the most efficient, and the secrets behind her gobsmackingly high membership conversion rates.

Here are just some of the juicy bits they covered:

…How Rachel transitioned nearly 100% of her existing clients onto profitable membership programs

….The changes she’s observed in the industry over the last 10 years

…The strategy she’s found most effective in creating those long-lasting client relationships

…And the incredibly simple, but oh-so-effective productivity hack might be just the trick you need to make marketing feel more manageable.

In this episode you’ll learn:

• How to prioritize progress in your business without burning yourself out

• Ways to build the foundation for a good  client relationship

• How to transition existing clients onto a membership plan seamlessly

• How to use delegation, teams, and systems so you can hire and expand hassle-free

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/

With grit and gratitude,
Lisé

What does your studio need to have in common with Chipotle in order to be successful?

Tune in to this episode with our very own Studio Grow coach, Erin Haag, to get the answer.

Join in as Erin walks us through her journey from being theater student, to a corporate professional, to a brand new studio owner, and finally, the things she did to take her profit from a mere 6% to a massive 47%.

Erin reveals the secrets behind high intake conversion rates, and the key to finding those emotional hot buttons that help you connect with your clients on a deeper level.

If your revenue numbers are great, but your profit’s looking a little sad, this is one episode you can’t miss. We’re digging into the steps to automate your system, the changes you need to make to maximize profitability, and the secret behind turning your studio into a hot commodity.

In this episode you’ll learn:

• How Erin went from a theater student to a business owner

• The magic behind profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule
  
  

And, of course, the Chipotle rule!

With grit and gratitude,

Lisé

What do you get when you cross a marketing director with a yoga teacher?

You get THIRTY sign-ups on your very first retreat.

If you’ve ever thought about hosting your own retreat, this is an episode you should-not-cannot miss.

Today, we’re getting up close and personal with Nathania Stambouli, founder of Soul Play yoga and Soul Tribe Adventures.

And let me tell you, this woman is on FIRE: She runs not one, but two incredibly successful businesses fulltime and makes it breezier than her Bali retreats.

Apart from digging deep into exactly what goes into creating and marketing a successful retreat, we also chat about Nathania’s experience of buying a well-established studio and the journey of rebranding it to make it her own, and the entrepreneurial fire you need to launch a secondary business without pulling (all of) your hair out!

If you’re content with where you’re at and have no desire to grow your studio, maybe this one isn’t for you.

But, if you’ve got fire in your soul and the thought of growing your studio has you giddy with excitement, then get ready for some major inspiration.

In this episode you’ll learn:

• Nathania’s secret to getting her retreats featured and promoted in so many publications

• Why strategy plus luck, consistency and follow through = Free Advertising

• The secret to taking over a studio owned by someone else without losing all existing clients
  
  
• The three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she juggles having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga

https://www.soultribeadventures.com/

With grit and gratitude,

Lisé

Hitting that 7-figure mark is like announcing your membership to the official ‘I’ve Made It’ club on a megaphone.

In this episode, I’m letting you in on a little secret.

The real magic’s in your profit margins.

And, that million dollar mark?

It’s a vanity metric.

As we go into this episode, here’s one thing I want you to think about,

How much money do you want to make? And, how hard do you want to work for it?

Think comfortable income, working just a few hours a week, and oodles of time to spend with your family.

This week, we’re getting up close and personal with studios that are banking serious profit without breaking their backs trying to close in on a million dollars, talking about the shifts and changes you can make to maximize your profit margins, and the biggest red flags that tell you that your business model needs a serious re-evaluation.

If you dream of hustling smart instead of hustling hard, this is the episode for you.

In this episode you’ll learn:

• Why the million dollar mark may not be the best metric to celebrate
  
  
• What studios with over 50% profit margin look like
  
  
• How ancillary services can turn your studio into a profit goldmine
  
  
• Why the number of clients shouldn’t be the main measure of success for your studio
  
  
• The only thing clients care about (Hint: It’s not your lineage)
  
  
• How to calculate the appropriate pay for your teachers, red flags to look for and a whole lot more!

With grit and gratitude,

Lisé