Category: Podcast

I adore Instagram, it’s my guilty pleasure. But as a business owner, it drives me nuts. It’s such a powerful way to make a real connection with your people, but boy, can it be exhausting to get your grid to look just right.

Today we’re speaking to Christy Laurence, the founder of Plann, and the Aussie knight in shining armour to all our Instagram woes.

Like all great tech solutions, Plann was born out of Christy’s need to create a beautiful feed for her illustration business, but with no real solution on the market, she made her own.

Now, Plann helps millions of business owners around the world drag and drop images to organize their grid for that #flawless aesthetic, find and make sense of their analytics (like the best performing colour schemes on their feed), and take all the anxiety and stress out of what to post and when.

Tune in as we chat with Christy in this strategy-packed episode about how you can use Instagram (and Plann!) to create a visual story that draws in your ideal clients, ride out any and all curveballs the algorithm throws your way, and the secret to building a following that engages with your content, AND, find out the one rule your parents told you not to break, that you should definitely be breaking.

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence

With grit and gratitude,

Lisé

“There’s no way you can be a 6-figure Pilates studio owner.”

“Well, only after 20 years experience and if you were a second generation teacher and if you were in NYC/ LA/ London/ Sydney and even then it was a stretch. Do the math. It’s impossible.”

If you think your studio can only make 7-figures if you charged $100/hour, and you could only charge $100 if you had 40 years of experience, were a second generation teacher and had your studio blessed by the Dalai Lama.

Then hon’, you’ve been selling yourself short.

I’ve seen a flurry of Facebook posts lately, and it’s got me thinking, how many studio owners out there have no idea of the kind of profit their studios could make?

Today we’re getting up close and personal with some of our 7-figure studios and shedding a little light on just what it takes to get to that elusive 7-figure studios.

In this episode, we’ll be looking at four of our yoga and pilates studios and really digging into the challenges that were holding them back from hitting that million dollar mark, and the changes we made to get them safely into 7-figure territory.

If figuring out how to scale your studio makes you feel about as lost as last year’s Easter egg, then darling, this is just the right episode for you.

In this episode you’ll learn:

• • What’s really possible for your studio when it comes to revenue

• • One of the biggest fitness industry myth and how it might be holding you back

• • The monthly breakdown of studios that are hitting 7-figures or $83,000 a month.

• • The metrics you need to focus on to measure (and maximize!) your studio’s revenue

• • How I calculate retention and conversion rates and why these number matter so much

• • The big mistake most studios with 1:1 clients are making

• • The one number that matters EVEN MORE than your revenue

• And, why 7-figure revenues don’t matter unless you’re also hitting this one financial goal

With grit + gratitude,

Lisé

Want to hear a stat that hits home for your studio?

Out of all the people who come through your doors, an average of 7 percent are struggling with some version of depression, and 1 of every 5 are struggling with anxiety.

Thankfully, over the last few years, the stigmas of anxiety and depression have begun to fade as society has become more accepting and willing to create space and provide solutions for those suffering from these challenges.

(Our break-neck speed society has only exacerbated these issues, so I’d argue it’s about time.)

But of course, we still have quite a far way to go, which is why with stats like those it’s more important than ever to have a deep comprehension of how you as a studio owner, teacher, and a fellow human can create space and provide tools for the many people coming through your studio doors to seek relief and healing.

As my guest on today’s episode, Ashley Turner, shares, it’s our responsibility to know our client’s and student’s journeys and to be their guide so they can be the hero they’ve always been.

First, as a yoga instructor, Ashley recognized the profound impact that yoga had on the psyche and went back to school for psychotherapy so she could delve deeper into the mind-body connection.

And now as the founder of Yoga Psyche. Soul. – an Advanced Yoga Psychology Training for yoga teachers, therapists, and students, Ashley teaches her students how to navigate and develop this connection so that we can provide the most effective tools that give power back to our people and not only help transform their lives, but also offer unwavering empathy and create experiences within our studio that are exceptional and remarkable.

This work is fascinating not just from a yoga instructor’s perspective, but truly from a human perspective, which is why regardless of your paradigm, Ashley’s message can’t be missed.

So sit back and sink into a comfortable spot to listen, because everything is about to shift in the most liberating way you can imagine.

In this episode you’ll learn:

• • Why Ashley was so intrigued with the integration of yoga and psychology and how that led her on her journey to where she is today

• • What you can do to educate yourself and expand your presence as a yoga teacher

• • Ashley’s number one tip for how you can start transforming your life today

• • How we can learn to excel in the mind, body and spirit and then give back in service

• • What is the “hero’s journey” and how you can apply it to your life and business

• Some of the biggest lies we tell ourselves about our journeys and how we can do the inner work to make the mindset shifts to overcome them

Connect with Ashley on her website and on Facebook, Instagram and Twitter.

With grit and gratitude,
Lise

For a girl who’s always up for a spontaneous adventure and feels like life is always a little more fun with a let’s-see-where-it-goes spirit, I also really love having a plan.

And, of course, one of those areas where I love having a solid plan in place is marketing.

Now don’t get me wrong, I’m also of the thinking that you can get a nudge of an idea, whip up the magic, and execute… not everything needs to be so mapped out that there isn’t any margin for fun and creativity.

But the reality is, having a plan is what drives the flow of profits. Particularly, a marketing plan.

As we look back on this year, there has been so much change in our business, but as necessary of a time as it is to reflect, it’s also a crucial time for looking ahead to 2019 so we can put our plans in motion right at the start of the year.

As we head into 2019, we’re going in with a ton of testing under our belt, which has produced a ton of clarity and insight into what has worked best this past year and what will be running with in 2019, as well as what we’re choosing to focus less on.

Listen in as I unpack my 2019 marketing toolbox and give you a sneak peek into where you’ll see Studio Grow in the coming year and how you can take our insights to inform your own 2019 marketing plan that will help you steal back time and add clients.

In this episode you’ll learn:

• • The major marketing shifts and trends we’ve gleaned from our testing and what I believe will be big in 2019

• • Our team’s process for creating fresh content and why batching and preparation has been key for our success

• • Why Instagram Story ads are so effective and the best way to get a quick-and-easy response from potential clients using Facebook

• • Some fascinating results we’re seeing clients get using the Google Display Network

• How you can locate and use influencers in your local area to market your business

Resources mentioned in this episode:

Studio Grow

Upwork

Lightroom

Plann

Canva

With grit and gratitude,
Lise