Category: Podcast

The Future of Fitness: Bryan O’Rourke on Emerging Markets, Key Economics and What’s Next in Boutique Fitness

Y’all, I would tell you who Bryan O’Rourke is. 

But if I started listing all his titles and accomplishments here, it’d literally take up all the time you have to listen to this week’s episode. 

So let’s keep it simple – Bryan O’Rourke is a man who sees what others can’t. 

A true visionary, Bryan is a leading figure in the fitness industry who has worked with some of the industry’s biggest names over the course of his illustrious career. With decades of experience under his belt, Bryan is THE authority on boutique fitness, and a force to reckon with. 

That’s why it’s so doggone thrilling to have him as the guest speaker on this week’s episode of The Business Of Boutique Fitness! Join Lise and Bryan as they chat about all things fitness – from client experience, marketing, and KPIs to emerging markets, new technology, and the future of the boutique fitness industry. 

Here’s what we’ll cover in this episode:

  • Bryan’s experience of growing up in a military family and the values he learned there 
  • How Bryan’s experience in the hospitality industry influenced his approach to boutique fitness
  • The fundamental principle of service-based businesses that most business owners tend to overlook and overcomplicate
  • Why looking at the right numbers is more important than knowing how to look at numbers 
  • The 3 KPIs that can make or break your business
  • Why Meta and Google’s attribution models aren’t 100% reliable & what you should focus on instead
  • Why knowing how to see is the key to building a business that’s sustainable in the long run

Y’all, if you want to learn from someone who’s literally been there and done it all, this is an episode you cannot miss. Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.bryankorourke.com/

https://www.vedereventures.com/

https://www.moonmissionmedia.com/

http://www.fittechcouncil.org/

https://www.studiogrow.co/

https://www.linkedin.com/company/studio-growco

How to make your team an asset, not a burden with Coaches Peter and HP

As business owners, we all wanna build efficient, hard-working and motivated teams to keep our studios running and our clients happy.

But hiring talented people and training them to be an asset to your studio can be a daunting task. Especially when there’s always a nagging fear that they might leave you and take your best clients. 

That’s why it’s essential to know exactly what to look for when you’re hiring, identify red flags and evaluate your candidates’ motivations and aspirations. And that’s exactly what coaches Peter and HP will discuss in this week’s episode of The Business Of Boutique Fitness! Tune in to learn their tips, strategies and best practices on hiring and training teams that add value to your business, instead of turning into a liability. 

Here’s what we’ll cover in this episode:

  • How HP’s experience in people development helped her perfect the art of team management
  • How to assess candidates’ skills and values during the interview process
  • How hiring people for their values over skills can benefit you in the long run
  • Why you need to make sure your instructors aren’t the only great thing about your business
  • Why you should take an interest in your employees’ long-term career goals & have open and honest conversations about their plans for the future

Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.studiogrow.co/

https://www.linkedin.com/company/studio-growco/

How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom

Y’all, studio owners are often super reluctant to embrace new technology. 

I get it – the idea of adding another tool to your already overflowing plate can seem like a lot. Not to mention the fear that technology and automation will diminish the human element in your business. 

But I wanna let you in on a little secret today. 

The truth is, if you use it right, automation platforms can actually help you strengthen your relationship with your clients. 

These platforms can automate repetitive tasks, streamline studio operations and organize data efficiently, so you can free up your time to focus on what matters most – connecting with your clients and building your community.

And that’s exactly what we’re discussing in this week’s episode of The Business Of Boutique Fitness! Join Studio Grow Coach Peter as he chats with Nathan from LoyalSnap, an automation platform designed to help boutique fitness studios build stronger relationships with their clients. Learn all about the role of automation in boutique fitness, the pitfalls you need to avoid, and how simple, functional tech tools can be a game-changer for studio owners.

Here’s what we’ll cover in this episode: 

  • Common misconceptions about automation and examples of bad automation practices
  • Nathan’s checklist for building authentic client relationships
  • How automation platforms like LoyalSnap can streamline client management and help you communicate meaningfully
  • The role of AI in automation software & why simple functional tools are most effective for small business owners

Tune in now to start listening!

With grit and gratitude,

Lisé

LINKS:

https://www.loyalsnap.com/

https://www.studiogrow.co/

https://www.linkedin.com/company/studio-growco/

Surviving Strong: The building of my brand with Susan Holden

There’s more to living than not dying. 

That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004. 

The cancer had spread, the prognosis wasn’t good, and overnight, Susan’s life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying. 

Susan’s battle with cancer made her realize there had to be more to life than just avoiding death. She built Surviving Strong as a safe space for anyone who’s struggling –  to help them live life to the fullest and give them a community that will be there for them no matter what. 

Tune in to this week’s episode to learn about Susan’s mission, understand Surviving Strong’s unique philosophy and get a glimpse into what marketing looks like for mission-driven businesses like Susan’s. 

Here’s what we’ll cover in this episode:

  • Susan’s background, her experience with cancer, and how she found a need that was not being met in her area. 
  • Surviving Strong’s journey since 2009 and Susan’s resilience through personal setbacks and a global pandemic
  • The philosophy behind Surviving Strong & how it’s different from the mainstream idea of fitness

With grit and gratitude,

Lisé

LINKS:

https://survivingstrong.org/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/